Market Expansion Howard Hanna's recent expansion into the New York City market through the acquisition of Elegran Real Estate highlights ongoing growth and consolidation efforts, indicating a strong opportunity to promote additional property services and targeted marketing solutions to newly integrated agents and offices.

Industry Leadership As the largest family-owned full-service real estate broker in the U.S. with a revenue of over $10 billion, Howard Hanna presents a prime opportunity to cross-sell premium insurance, mortgage, and title services to a broad network of top-producing agents and high-net-worth clients across 13 states.

Technological Innovation Recognition as the Most Innovative Brokerage and adoption of advanced tech tools such as HubSpot and Adobe XD suggest openness to innovative digital marketing and client engagement platforms, making them receptive to new tech solutions that can streamline workflows or enhance customer experience.

Strategic Partnerships Howard Hanna's strategic partnerships, including a multi-year deal with the Cleveland Browns, demonstrate an active branding approach that could translate into untapped sponsorship, event marketing, or community engagement opportunities to increase brand visibility.

Employee Network With a large team of over 15,000 agents and staff across numerous offices, there are significant upselling opportunities for training, productivity tools, and employee engagement platforms to boost performance and retention within their extensive network.