Target Client Sectors HPW Associates specializes in providing applied research and evaluation services to government, non-profit, and private human service organizations. Sales teams should focus on building relationships within these sectors, highlighting the company's expertise in performance measurement and program improvement to address their specific operational needs.

Niche Certification Advantage As a Women Owned Small Business certified by WBENC, HPW Associates can appeal to organizations prioritizing vendor diversity and minority-owned business contracting opportunities. This certification enhances its appeal for government and corporate clients seeking to meet supplier diversity goals.

Small Business Flexibility With a small team of 2 to 10 employees, HPW Associates is positioned as a flexible, personalized service provider. Sales conversations can emphasize tailored, high-quality research solutions that larger firms may struggle to deliver with the same level of attention.

Growth Potential in Funding While current revenue is under 10 million dollars, there is potential for growth through expanding service offerings or tapping into funding opportunities targeting small research and evaluation firms working with government and non-profit clients.

Technology Infrastructure Utilizing a modern technology stack including cloud services, PHP, and data analytics tools, HPW Associates is positioned to incorporate innovative data collection and analysis methods. This creates opportunities to sell advanced data solutions, tools, and integrations to clients seeking to enhance program evaluation capabilities.