Small firm, big reach HWZ is a bipartisan government relations firm with a focused client base and a lean team, suggesting potential value in scalable, relationship-driven services and cost-effective advocacy programs for agencies or smaller clients seeking regional influence.

Madison location Based in Madison, WI, HWZ has a regional footprint that could attract state and local government clients, along with nearby associations and civic organizations seeking specialized lobbying, policy monitoring, and stakeholder engagement.

Revenue potential With annual revenue in the mid-range for a boutique firm, HWZ may be receptive to expanded retainer-based government affairs services, compliance monitoring, and strategic planning engagements to increase wallets from mid-sized public-sector clients.

Tech-enabled Utilizes standard productivity and security tools (Google Workspace, WordPress, Sucuri, modern web tech); opportunities exist to upsell policy analytics, digital advocacy campaigns, and secure, compliant client portals to streamline lobbying activities.

Competitive positioning As a smaller bipartisan firm in a field dominated by large integrators, HWZ can be positioned for high-touch, customized government relations programs, including niche biodefense, environmental, or Wisconsin policy advocacy, to differentiate from larger firms.