Diversification Strategy Hudson Bay Co Of Illinois is expanding beyond traditional retail by partnering with WeWork to establish co-working spaces within vacant stores, opening avenues for workspace solutions and flexible leasing opportunities.

Digital Engagement The company actively leverages digital marketing initiatives, such as launching holiday gift guides, indicating a focus on enhancing online customer engagement and creating potential channels for digital advertising services.

Leadership Transition With the appointment of Helena Foulkes as CEO, a leader from the retail pharmacy sector, there is an opportunity to offer retail digital transformation, management consulting, or strategic advisory services to support leadership-driven growth initiatives.

Market Positioning As a smaller player with revenue under one million, Hudson Bay Co is positioned for targeted consulting or specialized service offerings that optimize their niche operations and support their growth and diversification efforts.

Technology Stack Utilizing modern web technologies indicates openness to digital upgrades; there is potential to provide technology consultancy, website development, or digital transformation services to improve their online presence and operational efficiency.