Partnership Opportunities JCPenney has a track record of partnering with universities and educational institutions for events like Suit-Up dress for success. Sales professionals could explore collaboration opportunities with universities for promotional events or student discounts.

Technology Integration With a tech stack including tools like TikTok Pixel and Quantcast, JCPenney emphasizes digital integration. Sales development representatives could leverage this focus on technology to pitch digital marketing solutions or analytics services to enhance the online retail experience.

Merger Synergies Following its merger with SPARC and formation of Catalyst Brands, JCPenney is in a phase of organizational transition. Sales teams can target services that support post-merger integration, such as HR solutions or process optimization, to capitalize on this transformation.

Store Closure Adaptation As JCPenney undergoes store closures in various locations, there is an opportunity for sales representatives to propose solutions that cater to the changing retail landscape. Offering services like inventory management software or transition support could meet evolving needs.

Competitive Analysis Being similar in revenue to companies like Kohl's and Macy's, there is a chance for sales professionals to offer comparative analysis services to JCPenney. By highlighting strengths and identifying growth areas compared to competitors, sales teams can provide valuable insights for strategic decision-making.