Competitive Positioning Hudson MX is positioned as a competitor to Mediaocean, offering a cloud-based media-buying solution that provides an alternative to legacy systems used by big agency holding companies. This competitive advantage can be leveraged to target clients seeking innovation and modernization in their media buying processes.

Funding Strength With recent financing rounds totaling $63.5 million and previous funding of $64 million, Hudson MX demonstrates financial stability and growth potential. This robust financial backing provides confidence to potential clients about the company's longevity and ability to invest in cutting-edge solutions.

Recent Product Launches Hudson MX's introduction of new platforms like Study and FinanceAssist showcases the company's commitment to developing innovative solutions tailored to the evolving needs of the advertising industry. Sales teams can capitalize on these new offerings to attract clients looking for advanced media activation and accounting tools.

Key Hire in Customer Support The appointment of Charlotte Martin as Global Head of Customer Support highlights Hudson MX's focus on enhancing customer service and satisfaction. Sales professionals can emphasize this strong customer support leadership to differentiate the company and build trust with potential clients seeking reliable and responsive service providers.

Market Expansion With an employee base of 201-500 and a revenue range of $10-50 million, Hudson MX demonstrates scalability and market presence. Sales development representatives can target mid-sized agencies and brands looking for scalable advertising services with a reputable SaaS provider like Hudson MX.