CTV monetization FreeWheel is actively exploring co-viewing adjusted monetisation models for connected TV (CTV) in key markets like France, signaling an opportunity to sell advanced measurement and optimization capabilities to advertisers seeking better attribution and yield from CTV campaigns.

Out-of-home expansion Recent partnerships with Outernet London to deliver CTV out-of-home advertising create a new cross-screen inventory and measurement play, offering a chance to pitch integrated national campaigns that blend in-store, streaming, and OOH media.

Public sector & politics Collaborations with DSPolitical indicate a pathway into political advertising and issue-based campaigns, suggesting a need for compliant, transparent ad tech solutions with robust data controls and attribution suitable for government-related spending.

Publisher and partner ecosystem Launch of the Partner Portal and integrations with DanAds point to a scalable, self-serve buying experience for premium publishers; this creates opportunities to upsell premium inventory access, self-serve workflows, and branded buying experiences to agencies and brands.

Strategic partnerships Active collaborations with Channel 4, Stagwell and other ecosystem players highlight FreeWheel as a central platform for multi-agency and media-owner collaborations, enabling cross-sell of data insights, measurement, and integrated TV/video ad tech solutions.