Contextual Marketplace Launch FreeWheel recently launched a Contextual Marketplace, providing publishers with advanced targeting capabilities. This new feature allows advertisers to align their media buys with specific contextual insights, creating sales opportunities for tailored advertising solutions.

Partnership Renewal with Aegm A+E Global Media renewed its partnership with FreeWheel, leveraging the technology platform to enhance its advertising business. This partnership renewal signals a strong client relationship, presenting opportunities for expanding services or cross-selling.

Report on Live Streaming Advertising FreeWheel released a report on capturing audiences in the live streaming environment. Marketers interested in advertising and exploring programmatic opportunities can benefit from insights in this report to tailor their sales pitches towards the evolving TV advertising landscape.

Allocation Module Launch The introduction of the Allocation Module by FreeWheel enables better management of ad commitments for marketers and programmer partners. This tool presents sales opportunities by offering a comprehensive solution for handling various transaction types and optimizing advertising strategies.

Partnership with Adlook Limited Partnering with Adlook Limited, a brand growth platform, FreeWheel gains access to premium Connected TV and Online Video inventory. This collaboration creates opportunities for marketers to tap into exclusive inventory sources and deliver targeted ad campaigns, potentially driving sales growth.