Hudson River Group Employee Directory

Business Consulting and ServicesNew York, United States11-50 Employees

With three decades of measurement experience, Hudson River Group’s Integrated Marketing Measurement™ provides:
•	Detailed measurements of what is driving a business
•	Strategic and tactical recommendations as to how best maximize the impact of its marketing dollars

With Hudson River Group’s consulting acumen and a focus on comp growth IMM integrates the measurement of:
•	Complex, cross-channel effects of all marketing types
•	Impacts of key operational changes
•	External factors such as local weather, econometrics, and competitors

For marketers aiming to incorporate marketing mix modeling and attribution of sales, Integrated Marketing Measurement provides the comprehensive solution.

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