Acquisition Expansion Recent acquisition of TapIn and the rebrand to HIYA signals rapid expansion and a broadened capability to connect brands with next generation talent. This creates cross sell opportunities for employer branding, recruitment marketing, and talent attraction services to growing brands.

Mid-market Focus With 51-200 employees and a revenue range of 10M to 25M, Human Magic sits in the mid market, offering scalable employer branding and recruitment marketing packages ideal for growing brands seeking measurable impact across markets.

Data Driven A tech stack featuring Microsoft Clarity, DoubleClick Floodlight, Cloudflare Web Optimizations, Cookiebot, MySQL, and Tawk.to suggests a strong emphasis on analytics, optimization, and compliance, enabling measurable ROI for recruitment campaigns and data driven proposals.

Brand Positioning Positioned as a soulful global employer brand agency, Human Magic targets talent attraction at scale and emphasizes authentic human storytelling, offering a distinctive edge for brands seeking cross market employer branding and recruitment marketing.

Gen Z Focus HIYA integration positions the company to engage next generation talent pipelines and future of work initiatives, presenting opportunities to partner with technology, startups, and consumer brands prioritizing employer branding and early career hiring.