Acquisition Strategy Hybrid Apparel has a history of strategic acquisitions, such as acquiring Air Waves and expanding its print-on-demand capabilities. This presents an opportunity for sales development representatives to explore potential collaborations or partnerships related to these new capabilities.
Brand Expansion With the launch of new graphic tees available exclusively at Kohl’s, Hybrid Apparel is actively expanding its brand presence. Sales professionals can leverage this expansion to pitch new partnership opportunities with other retailers or explore co-branded initiatives to increase market reach.
Industry Leadership As a leader in licensed and branded apparel, Hybrid Apparel's industry reputation can open doors for sales professionals. Leveraging the company's strong brand relationships with names like Reebok and properties like Coca-Cola can create valuable sales opportunities within the fashion and retail sectors.
Key Personnel Hires The addition of key personnel like Stephen Teglas and Colleen O'Neill to Hybrid Apparel's executive team highlights a focus on growth and innovation. Sales development representatives can tap into these new leadership insights to initiate conversations around potential collaborations, licensing deals, or distribution partnerships.
Vertical Integration Advantage Hybrid Apparel's fully vertical operation allows for maximum efficiency in product delivery to different tiers of distribution. Sales professionals can highlight the company's streamlined operations as a selling point, emphasizing fast turnaround times and customized solutions for potential clients in the apparel and fashion industry.