Expanded Innovation Capabilities The Hyde Park Group acquisition creates a second Mattson location, expanding geographic reach and service depth. The Chicago team’s consumer insights facility complements Mattson’s experience and AI-driven ideation, enabling holistic engagements from insights to commercialization and faster, differentiated product development for clients in both markets.

Midwest Market Access Chicago presence opens opportunities with regional brands, ingredient suppliers and retailers seeking innovation partnerships; proximity enables faster pilots and localized solutions, creating new deal flow.

AI Powered Advantage Mattson's proprietary AI-driven ideation and recent Chef Insights AI and ProtoThink Foodservice AI offerings create upsell paths for clients seeking faster R&D, customization, and data-driven development.

Cross Sell Momentum Combined capabilities allow cross-selling to existing clients across San Francisco Bay Area and Chicago; thought leadership assets like MattsonIQ newsletter nurture engagement and generate inbound interest for new engagements.

Consumer Insights Revenue The Chicago site’s consumer insights facility enables paid labs, sensory evaluations, and market validation services for beverages and CPG clients, expanding service revenue and differentiation.