Strategic Partnerships Potential sales opportunity through expansion partnerships with gastroenterology networks and clinics, as demonstrated by the Gastro Health partnership, to scale HyGIeaCare Centers and broaden access to the pre-colonoscopy solution.

Product Differentiation Position HyGIeaCare as the preferred bowel prep solution for clear GI outcomes and patient convenience, targeting hospital systems and large medical groups seeking streamlined pre-procedure protocols.

Clinical Adoption Leverage FDA clearance and existing center model to pursue collaborations with GI practices and outpatient centers to standardize prep protocols, driving adoption rates and repeat referral opportunities.

Growth Funding Explore avenues that validate scale potential given past Series C-1 funding and modest current revenue, targeting strategic investors and capitalization to expand centers and accelerate sales outreach.

Key Roles Engage senior sales leadership and operations executives at gastroenterology networks, leveraging the hire of a VP of Sales and targeted outreach to decision makers within large groups and health systems.