Organic Industry Focus I Was Thinking specializes in importing organic bulk ingredients and operates as a private label co-packer, positioning it well within the rapidly growing organic food and beverage market. There is an opportunity to offer premium organic ingredients or private label solutions to expand their product offerings.

Growing Market Presence As one of the fastest growing importers in its industry with a small yet expanding team, I Was Thinking may benefit from supply chain enhancements, packaging innovations, or specialty organic product lines to strengthen its market position and customer appeal.

Limited Revenue Scale With current revenue under 1 million dollars, there is substantial growth potential through strategic partnerships, premium ingredient sourcing, or value-added services aimed at scaling operations and increasing sales volumes.

Industry Alignment Competitors like Dr. Bronner's and The Body Shop operate at a larger scale with broad product portfolios, suggesting opportunities for I Was Thinking to differentiate through unique organic ingredients, sustainability practices, or niche branding to capture market share.

Sustainability and Certification As a certified organic co-packer, I Was Thinking can leverage its sustainability credentials to attract clients focused on eco-friendly and organic product development, creating cross-selling opportunities in the organic and natural product sectors.