Diversified Product Range ICC Floors Plus has expanded beyond flooring to include cabinets, countertops, and paint, offering a comprehensive home renovation solution that appeals to customers seeking a one-stop shop, increasing opportunities for cross-selling and bundled project sales.

Strong Regional Presence As a locally-owned company with three locations in Indianapolis and a focus on Central Indiana, ICC Floors Plus maintains strong community ties, which can be leveraged to attract loyal customers and generate regional referrals for increased market share.

Established Market Leader With 25 years of recognition and partnerships with major brands such as Armstrong Elite and Shaw Flooring, the company’s strong reputation provides a solid foundation for sales growth through brand trust and customer referrals.

Digital Engagement Utilizing tools like Google Analytics and engaging content such as remodeling tips and learning platforms indicates a focus on digital marketing, which can be expanded to targeted advertising campaigns to reach new customer segments.

Growth Potential With a revenue between $50M and $100M and active expansion into new product categories, ICC Floors Plus has significant potential to increase sales by targeting mid-sized projects and professional contractors seeking reliable suppliers.