Niche Market Focus iComp Payroll & HR has established a strong presence serving small and midsized businesses, providing an opportunity to target SMBs seeking personalized payroll and HR solutions in the Minneapolis region.

Growth Potential With a revenue range between 1 million to 10 million and operating in a competitive industry, there is significant potential to upsell additional HR technology or premium services to existing clients as they grow.

Technology Adoption Utilizing a range of modern web technologies indicates a forward-looking approach, suggesting openness to integrating innovative HR and payroll tech solutions, which can be a crucial sales angle.

Market Expansion Given the presence of similar companies with large employee bases like ADP and Paychex, there may be opportunities to differentiate through personalized services and local expertise to attract clients from these larger competitors.

Service Personalization The company's long-standing history since 1997 and personalized approach position it well to pitch tailored HR solutions that meet the specific needs of small and midsized businesses seeking dedicated support.