Insights

Digital Lab Edge Leverage Identity Optical’s independent digital lab positioning and Free-Form technology to offer scalable manufacturing software, digital workflow optimization, and API-driven cloud analytics to win more B2B lab and retailer clients.

Mid Market Growth Target mid-market optical brands and regional labs with scalable cloud-based lab management, ERP and CRM integration, and automated order-to-delivery workflows to increase deal size and retention.

Tech Modernization Opportunity to modernize frontend and backend offerings, migrate from legacy interfaces to modern web tech, and extend Google Cloud data capabilities for insights, security, and API management.

Competitive Differentiation Capitalize on independence and customization to offer white-label manufacturing services, rapid prototyping, quality control, and traceability features that appeal to private-label partners and larger retailers.

Regional Growth Based in Normal, Illinois, expand regional partnerships with midsize optometry clinics and local retailers in the Midwest, supported by regional support, logistics, and on-site training offerings.

Similar companies to Identity Optical

Identity Optical Tech Stack

Identity Optical uses 8 technology products and services including oEmbed, Cart Functionality, Google Fonts API, and more. Explore Identity Optical's tech stack below.

oEmbed
Dev Tools
Cart Functionality
E-commerce
Google Fonts API
Font Scripts
Google Cloud
Infrastructure As A Service
jQuery Migrate
Javascript Libraries
Google Maps
Maps
Yoast SEO
Search Engines
Gravity Forms
Web Platform Extensions

Media & News

Identity Optical's Email Address Formats

Identity Optical uses at least 1 format(s):

Identity Optical Email Formats	Example	Percentage
First@identityoptical.com	John@identityoptical.com	70%
FirstLast@identityoptical.com	JohnDoe@identityoptical.com	10%
F.Last@identityoptical.com	J.Doe@identityoptical.com	10%
FLast@identityoptical.com	JDoe@identityoptical.com	10%

Frequently Asked Questions

Where is Identity Optical's headquarters located?

Identity Optical's main headquarters is located at 2221 West College Street Normal, Illinois United States. The company has employees across 1 continents, including North America.

What is Identity Optical's phone number?

You can contact Identity Optical's main corporate office by phone at

+1-309-807-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Identity Optical's official website and social media links?

Identity Optical's official website is identityoptical.com and has social profiles on LinkedIn.

What is Identity Optical's NAICS code?

Identity Optical's NAICS code is 3391 - Medical Equipment and Supplies Manufacturing.

How many employees does Identity Optical have currently?

As of December 2025, Identity Optical has approximately 51 employees across 1 continents, including North America. Key team members include Director Lab Operations: M. D.. Explore Identity Optical's employee directory with LeadIQ.

What industry does Identity Optical belong to?

Identity Optical operates in the Medical Equipment Manufacturing industry.

What technology does Identity Optical use?

Identity Optical's tech stack includes oEmbedCart FunctionalityGoogle Fonts APIGoogle CloudjQuery MigrateGoogle MapsYoast SEOGravity Forms.

What is Identity Optical's email format?

Identity Optical's email format typically follows the pattern of First@identityoptical.com. Find more Identity Optical email formats with LeadIQ.

Identity Optical

Q: What is Identity Optical's official website and social media links?

Identity Optical's official website is identityoptical.com. Identity Optical has social profiles on LinkedIn.

Q: How many employees does Identity Optical have currently?

Identity Optical has approximately 51 employees.

Q: What technology does Identity Optical use?

Identity Optical's tech stack includes Microsoft 365, jQuery Migrate, GoDaddy, Cart Functionality, Priority Hints.

Q: What is Identity Optical's NAICS code?

Identity Optical's NAICS code is 3391 (Medical Equipment and Supplies Manufacturing).

Medical Equipment ManufacturingIllinois, United States51-200 Employees

Identity Optical operates as an independent digital lab within the medical equipment manufacturing sector. Based in Normal, Illinois, the company offers a full range of optical lab services and relies on Free-Form technology to support its work.

The organization is mid-sized, positioning itself as a specialist provider of digital lab services. Its use of Free-Form technology signals an emphasis on advanced capabilities in the optical lab space.