Strategic partnerships Leverage iDevices’ status as a Hubbell smart home division to pursue co-marketing and distribution partnerships with builders and homebuilders programs, focusing on Shea Homes and other national builders to scale smart lighting, power, and climate control solutions.

OEM and integrations Target integration collaborations with major smart home platforms and insurers to expand compatibility with Voice assistants and Wi-Fi/Bluetooth devices, emphasizing in-field upgrades and platform integration capabilities.

Growth and channel Capitalizing on a lean team and modest revenue, pursue channel partnerships with large ecosystem players and distributors to accelerate market penetration in mid-market and residential segments, highlighting plug-and-play and in-wall solutions.

Upsell opportunities Offer bundles or premium configurations that combine connected power, lighting, and climate controls for new constructions and remodels, appealing to professional installers and builders seeking turnkey smart home packages.

Global expansion readiness Position for expansion by showcasing scalability through cloud-enabled updates and enterprise-grade tech stack (AWS, OneTrust, Salesforce), targeting multinational builders and property developers seeking standardized smart home deployments.