Insights

Sustainability Opportunity Brand emphasizes local production, transparency, vegan formulations, and reduced environmental impact, which aligns with retailers seeking clean, eco-friendly beauty lines and could open doors with sustainable product retailers and green-focused distributors.

Sensitive Skin Focus Products developed for all skin types including sensitive skin, with high-purity minerals and dermatologist collaboration, presenting a strong upsell path to retailers serving sensitive-skin and medical-grade beauty segments.

Lean Growth Potential Current revenue under one million USD with a small team (11-50 employees) suggests agility and potential for rapid channel expansion through partnerships, white-label opportunities, or distributor arrangements in larger markets.

Recognition Leverage Award wins and Nordic Swan Ecolabel, plus recommendations from allergy associations, provide credible marketing angles to secure shelf space, influencer collaborations, and prestige-led retail placements.

Strategic Partnerships Recent collaboration with Nature 21 Blvd signals openness to brand partnerships and female-led, diverse beauty initiatives; pursue co-branding, limited editions, and cross-promotions with like-minded retailers and media outlets.

Similar companies to IDUN Minerals

IDUN Minerals Tech Stack

IDUN Minerals uses 8 technology products and services including Canva, Figma, Shopify, and more. Explore IDUN Minerals's tech stack below.

IDUN Minerals's Email Address Formats

IDUN Minerals uses at least 3 email formats:
IDUN Minerals Email FormatsExamplePercentage
First.Last@idunminerals.comJohn.Doe@idunminerals.com
91%
Last@idunminerals.comDoe@idunminerals.com
5%
First.MiddleLast@idunminerals.comJohn.MichaelDoe@idunminerals.com
4%

Frequently Asked Questions

What is IDUN Minerals's official website and social media links?

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IDUN Minerals's official website is idunminerals.com and has social profiles on LinkedIn.

How much revenue does IDUN Minerals generate?

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As of August 2026, IDUN Minerals's annual revenue is estimated to be <$1M.

What is IDUN Minerals's NAICS code?

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IDUN Minerals's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does IDUN Minerals have currently?

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As of August 2026, IDUN Minerals has approximately 33 employees across 3 continents, including Europe, Asia and North America. Key team members include Chief Executive Officer: G. A., Co-Founder: P. A. and Global Marketing Director: J. T. Explore IDUN Minerals's employee directory with LeadIQ.

What industry does IDUN Minerals belong to?

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IDUN Minerals operates in the Personal Care Product Manufacturing industry.

What technology does IDUN Minerals use?

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IDUN Minerals's tech stack includes Canva, Figma, Shopify, Mailchimp, LiveChat, Klaviyo, Google Pay and Adobe Creative Suite.

What is IDUN Minerals's email format?

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IDUN Minerals's email format typically follows the pattern of First.Last@idunminerals.com. Find more IDUN Minerals email formats with LeadIQ.

When was IDUN Minerals founded?

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IDUN Minerals was founded in 2011.
IDUN Minerals logo

IDUN Minerals

Personal Care Product ManufacturingStockholm, Sweden11-50 Employees

IDUN Minerals is a Stockholm-based beauty company in the personal care product manufacturing sector, developing skincare, haircare, and makeup lines that rely on minerals and high-quality ingredients to protect and care for the skin. The products are designed for all skin types, including sensitive skin, and are developed in collaboration with researchers and dermatologists to ensure safety and suitability. The range emphasizes mineral purity and inclusive shade options, reflecting the company’s more than ten years of activity in Stockholm.

The company pursues sustainability through local production, transparency, vegan formulations, and reduced environmental impact, positioning itself as a conscious beauty brand. Based in Stockholm, it has earned recognition such as the Nordic Swan Ecolabel and recommendations from the Swedish Asthma & Allergy Association, along with awards from the Swedish Beauty Awards and the Scandinavian Global Makeup Awards; a recent development is its partnership with Nature 21 Blvd announced in 2023.

Section iconCompany Overview

NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2011
Employees
11-50

Section iconFunding & Financials

  • <$1M

    IDUN Minerals's revenue is estimated to be in the range of <$1M

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