Insights

Strong Market Position With revenue estimates between 250 million and 500 million dollars and a global online presence, Makeup Geek demonstrates significant market reach and demand, indicating ample sales opportunities through expansion into new markets or product categories.

Product Innovation Recent launches of specialized lines such as Foiled, Showstopper Crème Lip Stains, and the Aphrodite single shadow highlight the company's focus on innovative, trendy products that cater to customer desires for high-quality, cruelty-free cosmetics, opening avenues for upselling and bundling.

Diverse Product Range Offering a comprehensive lineup including eyeshadows, blushes, bronzers, highlighters, pigments, lip products, and brushes presents opportunities to cross-sell and expand into complementary makeup segments as consumer preferences evolve.

Global E-commerce Access Being exclusively available through its website and reaching an international audience allows for targeted online marketing campaigns and strategic partnerships to drive sales growth across regions.

Brand Loyalty & Education Founded on YouTube by a beauty educator, Makeup Geek’s emphasis on tutorials and customer engagement fosters brand loyalty, which can be leveraged to introduce new product lines, subscription services, or exclusive offers to existing customers.

Makeup Geek Tech Stack

Makeup Geek uses 8 technology products and services including Hotjar, oEmbed, Google Workspace, and more. Explore Makeup Geek's tech stack below.

Hotjar

Analytics

oEmbed

Dev Tools

Google Workspace

Prototype

Javascript Frameworks

Smile

Loyalty And Gamification

USPS

Transportation And Fleet Management

HTTP/3

Web & Portal Technology

Facebook

Widgets

Makeup Geek Email Formats	Example	Percentage
First@makeupgeek.com	John@makeupgeek.com	43%
First.Last@makeupgeek.com	John.Doe@makeupgeek.com	12%
Last@makeupgeek.com	Doe@makeupgeek.com	2%
First@makeupgeek.com	John@makeupgeek.com	43%

Makeup Geek Email Formats

Example

Percentage

First@makeupgeek.com

John@makeupgeek.com

43%

First.Last@makeupgeek.com

John.Doe@makeupgeek.com

12%

Last@makeupgeek.com

Doe@makeupgeek.com

First@makeupgeek.com

John@makeupgeek.com

43%

Frequently Asked Questions

Where is Makeup Geek's headquarters located?

Makeup Geek's main headquarters is located at Jackson, Michigan United States. The company has employees across 6 continents, including North AmericaEuropeAfrica.

What is Makeup Geek's phone number?

You can contact Makeup Geek's main corporate office by phone at

+1-517-962-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Makeup Geek's official website and social media links?

Makeup Geek's official website is makeupgeek.com and has social profiles on LinkedIn.

What is Makeup Geek's SIC code NAICS code?

Makeup Geek's SIC code is 5999 - Miscellaneous Retail Stores, Not Elsewhere Classified NAICS code is 54199 - All Other Professional, Scientific, and Technical Services.

How many employees does Makeup Geek have currently?

As of February 2026, Makeup Geek has approximately 113 employees across 6 continents, including North AmericaEuropeAfrica. Key team members include Ceo: M. S.Partner: E. C.Director General: S. T.. Explore Makeup Geek's employee directory with LeadIQ.

What industry does Makeup Geek belong to?

Makeup Geek operates in the Online Audio and Video Media industry.

What technology does Makeup Geek use?

Makeup Geek's tech stack includes HotjaroEmbedGoogle WorkspacePrototypeSmileUSPSHTTP/3Facebook.

What is Makeup Geek's email format?

Makeup Geek's email format typically follows the pattern of First@makeupgeek.com. Find more Makeup Geek email formats with LeadIQ.

When was Makeup Geek founded?

Makeup Geek was founded in 2008.

Makeup Geek

Q: What is Makeup Geek's official website and social media links?

Makeup Geek's official website is makeupgeek.com. Makeup Geek has social profiles on LinkedIn.

Q: How many employees does Makeup Geek have currently?

Makeup Geek has approximately 113 employees.

Q: What technology does Makeup Geek use?

Makeup Geek's tech stack includes Cart Functionality, New Relic, jQuery, dc.js, React Router.

Online Audio and Video MediaMichigan, United States51-200 Employees

Makeup Geek is Where Life & Beauty Collide! Celebrating our customers lives and their joy for Makeup. Buying makeup can be overwhelming and our customers should never be stuck with colors they do not love. We are here to help everyone find their favorite shades, formulas they love, and tutorials that fit them perfectly!

Marlena Stell founded Makeup Geek in 2008 on YouTube to review products and educate her fans on product ingredients, application, and the beauty industry. In 2011, she started her own cosmetic brand, Makeup Geek.  Since 2011 the product offerings have increased and we are working towards creating a full-line of cosmetic products. Currently we have eyeshadows, blushes, bronzers, highlighters, pigments, lip products, brushes, create your own palette, and complete palette options.

Our products are always high-quality, cruelty-free and ethically-made. Makeup Geek has one office location in Jackson, Michigan, and is available globally via our website.

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Makeup Geek Tech Stack

Media & News

Makeup Geek, LLC launches Foiled line.

Makeup Geek, LLC launches two new Lip lines.

Makeup Geek, LLC launches Aphrodite as a single shadow.

Makeup Geek's Email Address Formats