Insights

Expanding Product Range Makeup Geek has been actively launching new product lines, including foiled eyeshadows and innovative lip products, indicating a strategic focus on variety and trend responsiveness that offers multiple cross-selling opportunities.

Global Reach With an online presence and distribution capabilities through their website, Makeup Geek can target international markets, making it a prime candidate for expanding sales channels and localized marketing campaigns.

Cruelty-Free Commitment Their commitment to high-quality, cruelty-free, and ethically-made products resonates with ethically-conscious consumers, opening avenues for partnerships and marketing collaborations centered on sustainability.

Financial Capacity Generating revenue between $250 million and $500 million with a sizable yet manageable team, Makeup Geek has the financial stability to invest in new product development, outreach, and strategic alliances.

Market Trends Alignment Their focus on trend-driven launches and tutorials aligns with current consumer preferences for innovative, expressive makeup products, creating opportunities for targeted marketing and collaborative product development.

Makeup Geek Tech Stack

Makeup Geek uses 8 technology products and services including Hotjar, oEmbed, Google Workspace, and more. Explore Makeup Geek's tech stack below.

  • Hotjar
    Analytics
  • oEmbed
    Dev Tools
  • Google Workspace
    Email
  • Prototype
    Javascript Frameworks
  • Smile
    Loyalty And Gamification
  • USPS
    Transportation And Fleet Management
  • HTTP/3
    Web & Portal Technology
  • Facebook
    Widgets

Makeup Geek's Email Address Formats

Makeup Geek uses at least 1 format(s):
Makeup Geek Email FormatsExamplePercentage
First@makeupgeek.comJohn@makeupgeek.com
43%
First.Last@makeupgeek.comJohn.Doe@makeupgeek.com
12%
Last@makeupgeek.comDoe@makeupgeek.com
2%
First@makeupgeek.comJohn@makeupgeek.com
43%

Frequently Asked Questions

Where is Makeup Geek's headquarters located?

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Makeup Geek's main headquarters is located at Jackson, Michigan United States. The company has employees across 6 continents, including North AmericaEuropeAfrica.

What is Makeup Geek's phone number?

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You can contact Makeup Geek's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Makeup Geek's official website and social media links?

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Makeup Geek's official website is makeupgeek.com and has social profiles on LinkedIn.

What is Makeup Geek's SIC code NAICS code?

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Makeup Geek's SIC code is 5999 - Miscellaneous Retail Stores, Not Elsewhere Classified NAICS code is 54199 - All Other Professional, Scientific, and Technical Services.

How many employees does Makeup Geek have currently?

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As of March 2026, Makeup Geek has approximately 115 employees across 6 continents, including North AmericaEuropeAfrica. Key team members include Ceo: M. S.Partner: E. C.Director General: S. T.. Explore Makeup Geek's employee directory with LeadIQ.

What industry does Makeup Geek belong to?

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Makeup Geek operates in the Online Audio and Video Media industry.

What technology does Makeup Geek use?

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Makeup Geek's tech stack includes HotjaroEmbedGoogle WorkspacePrototypeSmileUSPSHTTP/3Facebook.

What is Makeup Geek's email format?

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Makeup Geek's email format typically follows the pattern of First@makeupgeek.com. Find more Makeup Geek email formats with LeadIQ.

When was Makeup Geek founded?

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Makeup Geek was founded in 2008.

Makeup Geek

Online Audio and Video MediaMichigan, United States51-200 Employees

Makeup Geek is Where Life & Beauty Collide! Celebrating our customers lives and their joy for Makeup. Buying makeup can be overwhelming and our customers should never be stuck with colors they do not love. We are here to help everyone find their favorite shades, formulas they love, and tutorials that fit them perfectly!

Marlena Stell founded Makeup Geek in 2008 on YouTube to review products and educate her fans on product ingredients, application, and the beauty industry. In 2011, she started her own cosmetic brand, Makeup Geek.  Since 2011 the product offerings have increased and we are working towards creating a full-line of cosmetic products. Currently we have eyeshadows, blushes, bronzers, highlighters, pigments, lip products, brushes, create your own palette, and complete palette options.

Our products are always high-quality, cruelty-free and ethically-made. Makeup Geek has one office location in Jackson, Michigan, and is available globally via our website.

Section iconCompany Overview

Headquarters
Jackson, Michigan United States
Phone number
SIC Code
5999 - Miscellaneous Retail Stores, Not Elsewhere Classified
NAICS Code
54199 - All Other Professional, Scientific, and Technical Services
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $250M$500M

    Makeup Geek's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Makeup Geek's revenue is estimated to be in the range of $250M$500M

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