Insights

Premium Cruelty-Free Capitalize on Makeup Geek's commitments to high-quality, cruelty-free and ethically-made products to position premium, ethically sourced add-ons and tools to existing and new retailers or private-label opportunities.

Global Direct Sales Leverage their global online reach and Shopify/Magento infrastructure to propose cross-border partnerships, wholesale programs, and localized marketing collaborations to expand international distribution.

Product Expansion Target opportunities around completing their full cosmetic line by offering new formulations, accessories, or palette collaborations that complement eyeshadows, highlighters, and lip products to drive bundle sales.

High Growth Potential With reported revenue in the hundreds of millions and a strong online presence, propose enterprise-level marketing tech or analytics partnerships, influencer campaigns, and performance-based incentives to scale customer acquisition.

Educator Community Capitalize on founder-led education ethos by offering training platforms, exclusive tutorials, and co-branded educational content to boost customer loyalty and create recurring revenue streams.

Similar companies to Makeup Geek

Makeup Geek Tech Stack

Makeup Geek uses 8 technology products and services including Google AdSense, WordPress, Magento, and more. Explore Makeup Geek's tech stack below.

Makeup Geek's Email Address Formats

Makeup Geek uses at least 3 email formats:
Makeup Geek Email FormatsExamplePercentage
First@makeupgeek.comJohn@makeupgeek.com
74%
First.Last@makeupgeek.comJohn.Doe@makeupgeek.com
22%
Last@makeupgeek.comDoe@makeupgeek.com
4%

Frequently Asked Questions

What is Makeup Geek's phone number?

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You can contact Makeup Geek's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Makeup Geek's official website and social media links?

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Makeup Geek's official website is makeupgeek.com and has social profiles on LinkedIn.

How much revenue does Makeup Geek generate?

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As of August 2026, Makeup Geek's annual revenue is estimated to be $100M - $250M.

What is Makeup Geek's SIC code and NAICS code?

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Makeup Geek's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 5162.

How many employees does Makeup Geek have currently?

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As of August 2026, Makeup Geek has approximately 114 employees across 6 continents, including North America, Europe and Asia. Key team members include Partner: E. C., Director General: S. T. and Makeup Artist: E. E. Explore Makeup Geek's employee directory with LeadIQ.

What industry does Makeup Geek belong to?

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Makeup Geek operates in the Online Audio and Video Media industry.

What technology does Makeup Geek use?

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Makeup Geek's tech stack includes Google AdSense, WordPress, Magento, Google Workspace, Klaviyo, AfterPay, New Relic and Piwik PRO Core.

What is Makeup Geek's email format?

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Makeup Geek's email format typically follows the pattern of First@makeupgeek.com. Find more Makeup Geek email formats with LeadIQ.

When was Makeup Geek founded?

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Makeup Geek was founded in 2008.
Makeup Geek logo

Makeup Geek

Online Audio and Video MediaMichigan, United States51-200 Employees

Makeup Geek operates a direct-to-consumer cosmetics brand based in Jackson, Michigan, with a global reach through its website. It began in 2008 when Marlena Stell launched a YouTube channel to review products and educate fans about ingredients, application, and the beauty industry, subsequently establishing Makeup Geek as a brand in 2011. The product range includes eyeshadows, blushes, bronzers, highlighters, pigments, lip products, brushes, and palettes, with options to create custom palettes, all described as high-quality, cruelty-free, and ethically produced.

Its target customers are makeup enthusiasts seeking guidance to avoid colors they won't love, aiming to help them find shades, formulas, and tutorials that fit their preferences. Positioned in the cosmetics landscape, the brand leverages online channels to reach a global audience and serve customers through its website.

Section iconCompany Overview

Phone number
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
5162
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Makeup Geek's revenue is estimated to be in the range of $100M - $250M

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