Insights

Strong Community Presence Illegal Pete's has established a vibrant cultural and social atmosphere, making it an attractive venue for brands that want to engage with a diverse, lively audience through events, sponsorships, or targeted promotions at their restaurants.

Expansion Opportunities Recent office expansions and new location openings in Boulder and along Colorado’s front range suggest growth momentum, offering potential sales opportunities for vendors, local partners, and service providers looking to support their continued expansion.

Loyalty Program Engagement The launch of the V.I. Pete’s loyalty program supported by a mobile app indicates a focus on customer retention, providing a channel for targeted marketing, personalized offers, or digital engagement solutions to increase customer lifetime value.

Tech-Enabled Operations Utilization of digital marketing tools and a modern tech stack shows openness to innovative solutions, creating opportunities for technology providers in areas like loyalty management, digital advertising, or operational efficiency tools.

Target Demographic Appeal With its focus on music, cultural events, and a fun atmosphere, Illegal Pete’s appeals to young, urban, and socially active demographics, making it a prime candidate for brands seeking to connect with this audience through experiential marketing or partnership programs.

Illegal Pete's Tech Stack

Illegal Pete's uses 8 technology products and services including Facebook Pixel, Cart Functionality, Microsoft Publisher, and more. Explore Illegal Pete's's tech stack below.

  • Facebook Pixel
    Analytics
  • Cart Functionality
    E-commerce
  • Microsoft Publisher
    Editors
  • Apple iCloud Mail
    Email
  • Modernizr
    Javascript Libraries
  • Vercel
    Platform As A Service
  • GoDaddy
    Web Hosting
  • Facebook
    Widgets

Illegal Pete's's Email Address Formats

Illegal Pete's uses at least 1 format(s):
Illegal Pete's Email FormatsExamplePercentage
FLast@illegalpetes.comJDoe@illegalpetes.com
73%
First@illegalpetes.comJohn@illegalpetes.com
22%
FirstLast@illegalpetes.comJohnDoe@illegalpetes.com
3%
F.Last@illegalpetes.comJ.Doe@illegalpetes.com
2%

Frequently Asked Questions

What is Illegal Pete's's phone number?

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You can contact Illegal Pete's's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Illegal Pete's's official website and social media links?

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Illegal Pete's's official website is illegalpetes.com and has social profiles on LinkedIn.

How much revenue does Illegal Pete's generate?

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As of December 2025, Illegal Pete's's annual revenue is estimated to be $2M.

What is Illegal Pete's's SIC code NAICS code?

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Illegal Pete's's SIC code is 5812 - Eating Places NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Illegal Pete's have currently?

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As of December 2025, Illegal Pete's has approximately 201 employees across 2 continents, including North AmericaEurope. Key team members include Chief Financial Officer: J. M.Chief Financial Officer: C. H.Chief Of Staff: R. J.. Explore Illegal Pete's's employee directory with LeadIQ.

What industry does Illegal Pete's belong to?

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Illegal Pete's operates in the Restaurants industry.

What technology does Illegal Pete's use?

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Illegal Pete's's tech stack includes Facebook PixelCart FunctionalityMicrosoft PublisherApple iCloud MailModernizrVercelGoDaddyFacebook.

What is Illegal Pete's's email format?

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Illegal Pete's's email format typically follows the pattern of FLast@illegalpetes.com. Find more Illegal Pete's email formats with LeadIQ.

When was Illegal Pete's founded?

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Illegal Pete's was founded in 1995.

Illegal Pete's

RestaurantsColorado, United States201-500 Employees

WE CELEBRATE HUMANITY. WE CELEBRATE INDIVIDUALITY. WE CELEBRATE RELATIONSHIPS AND CONNECTIONS. AND MOST IMPORTANTLY WE CELEBRATE EVERY HUMAN’S NEED FOR TASTY FOOD, STIFF DRINKS AND GOOD TIMES. WELL, MAYBE IT’S NOT A NEED, BUT IT’S CERTAINLY A WANT. EITHER WAY, IT’S OUR DESIRE TO MAKE EACH ILLEGAL PETE’S LOCATION THE KIND OF PLACE WHERE YOU CAN GO TO CELEBRATE MORE WITH OTHER HUMANS.

When you ask Illegal Pete’s founder Pete Turner why he first opened a restaurant in 1995, he remembers his main goal: “I wanted to create a fun and energetic atmosphere with music playing, employees having fun, and I wanted to include our customers in the fun.”

Armed with a degree from CU, Pete started the original Illegal Pete’s on The Hill in Boulder, bringing Mission-style burritos to a bustling college neighborhood. Inspired by the name of a bar in a novel, he chose “Illegal Pete's” to convey the unique, counter-cultural atmosphere he wanted to foster.

It was also a personal choice: “The name resonated with me for the obvious reason that my name is Pete, but of equal importance, it was my father’s name. He was also a bit of a good-natured hell-raiser in his day, and he was my moral support during the months leading to opening and the two years of operation up to his death in August 1997.”

Over 20 years, Illegal Pete’s has expanded from that original location on The Hill to include 8 restaurants up and down Colorado’s front range and, in 2015, Pete brought Illegal Pete’s to Tucson, Arizona. 

The pairing of fast, healthy food with a vibrant cultural atmosphere remains the core of the Illegal Pete’s experience. Not just a restaurant & bar, each location is also a music venue and hangout. You’ll see a lot of diversity at Pete’s, from the diners to the employees to the playlist jamming from the speakers. At Illegal Pete’s it’s about meeting the masses where their interests lie, and our ever-changing formula enables us to achieve this. As we say at Illegal Pete’s:The More.The Merrier.

Section iconCompany Overview

Phone number
SIC Code
5812 - Eating Places
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
1995
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Illegal Pete's's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Illegal Pete's's revenue is estimated to be in the range of $10M$25M

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