Insights

Community Engagement Illegal Pete’s actively partners with local media and hosts community events, creating strong local brand loyalty that can be leveraged for targeted marketing collaborations and regional promotions.

Expansion Potential With recent plans to expand in Boulder and new locations on the horizon, there are opportunities to offer scalable solutions for multiple locations, including point-of-sale systems, digital marketing, and loyalty programs.

Digital Loyalty Growth The launch of the Paytronix-powered loyalty program indicates an interest in digital engagement; this presents sales prospects for customer engagement platforms, mobile marketing, and data analytics services.

Cultural Branding The company’s focus on vibrant cultural and music atmospheres suggests a potential for partnerships with entertainment and lifestyle brands to enhance brand experience and increase foot traffic.

Tech Adoption Utilizing a modern tech stack across locations, Illegal Pete’s is open to integrating innovative solutions such as online ordering, customer feedback tools, and digital advertising, providing avenues for relevant sales offerings.

Illegal Pete's Tech Stack

Illegal Pete's uses 8 technology products and services including Snowplow, Cart Functionality, Microsoft Publisher, and more. Explore Illegal Pete's's tech stack below.

  • Snowplow
    Analytics
  • Cart Functionality
    E-commerce
  • Microsoft Publisher
    Editors
  • ServSafe
    Education Management
  • jQuery
    Javascript Libraries
  • Microsoft Windows
    Operating Systems
  • Django
    Web Frameworks
  • Facebook
    Widgets

Illegal Pete's's Email Address Formats

Illegal Pete's uses at least 1 format(s):
Illegal Pete's Email FormatsExamplePercentage
FLast@illegalpetes.comJDoe@illegalpetes.com
73%
First@illegalpetes.comJohn@illegalpetes.com
22%
FirstLast@illegalpetes.comJohnDoe@illegalpetes.com
3%
F.Last@illegalpetes.comJ.Doe@illegalpetes.com
2%

Frequently Asked Questions

Where is Illegal Pete's's headquarters located?

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Illegal Pete's's main headquarters is located at Denver, Colorado United States. The company has employees across 2 continents, including North AmericaEurope.

What is Illegal Pete's's phone number?

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You can contact Illegal Pete's's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Illegal Pete's's official website and social media links?

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Illegal Pete's's official website is illegalpetes.com and has social profiles on LinkedIn.

What is Illegal Pete's's NAICS code?

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Illegal Pete's's NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Illegal Pete's have currently?

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As of June 2026, Illegal Pete's has approximately 167 employees across 2 continents, including North AmericaEurope. Key team members include Chief Financial Officer: C. H.Vice President Operations: R. G.President: A. C.. Explore Illegal Pete's's employee directory with LeadIQ.

What industry does Illegal Pete's belong to?

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Illegal Pete's operates in the Restaurants industry.

What technology does Illegal Pete's use?

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Illegal Pete's's tech stack includes SnowplowCart FunctionalityMicrosoft PublisherServSafejQueryMicrosoft WindowsDjangoFacebook.

What is Illegal Pete's's email format?

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Illegal Pete's's email format typically follows the pattern of FLast@illegalpetes.com. Find more Illegal Pete's email formats with LeadIQ.

When was Illegal Pete's founded?

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Illegal Pete's was founded in 1995.

Illegal Pete's

RestaurantsColorado, United States51-200 Employees

WE CELEBRATE HUMANITY. WE CELEBRATE INDIVIDUALITY. WE CELEBRATE RELATIONSHIPS AND CONNECTIONS. AND MOST IMPORTANTLY WE CELEBRATE EVERY HUMAN’S NEED FOR TASTY FOOD, STIFF DRINKS AND GOOD TIMES. WELL, MAYBE IT’S NOT A NEED, BUT IT’S CERTAINLY A WANT. EITHER WAY, IT’S OUR DESIRE TO MAKE EACH ILLEGAL PETE’S LOCATION THE KIND OF PLACE WHERE YOU CAN GO TO CELEBRATE MORE WITH OTHER HUMANS.

When you ask Illegal Pete’s founder Pete Turner why he first opened a restaurant in 1995, he remembers his main goal: “I wanted to create a fun and energetic atmosphere with music playing, employees having fun, and I wanted to include our customers in the fun.”

Armed with a degree from CU, Pete started the original Illegal Pete’s on The Hill in Boulder, bringing Mission-style burritos to a bustling college neighborhood. Inspired by the name of a bar in a novel, he chose “Illegal Pete's” to convey the unique, counter-cultural atmosphere he wanted to foster.

It was also a personal choice: “The name resonated with me for the obvious reason that my name is Pete, but of equal importance, it was my father’s name. He was also a bit of a good-natured hell-raiser in his day, and he was my moral support during the months leading to opening and the two years of operation up to his death in August 1997.”

Over 20 years, Illegal Pete’s has expanded from that original location on The Hill to include 8 restaurants up and down Colorado’s front range and, in 2015, Pete brought Illegal Pete’s to Tucson, Arizona. 

The pairing of fast, healthy food with a vibrant cultural atmosphere remains the core of the Illegal Pete’s experience. Not just a restaurant & bar, each location is also a music venue and hangout. You’ll see a lot of diversity at Pete’s, from the diners to the employees to the playlist jamming from the speakers. At Illegal Pete’s it’s about meeting the masses where their interests lie, and our ever-changing formula enables us to achieve this. As we say at Illegal Pete’s:The More.The Merrier.

Section iconCompany Overview

Headquarters
Denver, Colorado United States
Phone number
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
1995
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Illegal Pete's's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Illegal Pete's's revenue is estimated to be in the range of $10M$25M

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