Insights

Expansion Opportunities Illegal Pete's is actively expanding within Colorado and into new markets such as Tucson, Arizona, demonstrating growth potential and geographic diversification, which presents opportunities for partnerships, franchise development, or supply chain collaborations.

Loyalty Program Engagement The launch of the Paytronix-powered loyalty program V.I. Pete’s indicates a focus on increasing customer retention and engagement through digital platforms, opening avenues for businesses in tech integration and targeted marketing solutions.

Cultural Experience With a core emphasis on vibrant cultural atmospheres and music venues alongside food service, Illegal Pete’s appeals to customers interested in experiential dining, suggesting opportunities for event partnerships, sponsorships, or multimedia activations.

Brand Collaborations Partnerships like with 303 Magazine and media outlets indicate an openness to brand collaborations and local marketing campaigns, creating prospects for co-branded initiatives and community engagement programs.

Financial Growth With revenues estimated between $50 million and $100 million and ongoing new openings, Illegal Pete's exhibits strong growth potential and a healthy financial profile, making it an attractive prospect for investment, B2B services, or supply chain partnerships.

Illegal Pete's Tech Stack

Illegal Pete's uses 8 technology products and services including Facebook Pixel, Cart Functionality, Microsoft Publisher, and more. Explore Illegal Pete's's tech stack below.

  • Facebook Pixel
    Analytics
  • Cart Functionality
    E-commerce
  • Microsoft Publisher
    Editors
  • Apple iCloud Mail
    Email
  • Modernizr
    Javascript Libraries
  • Vercel
    Platform As A Service
  • GoDaddy
    Web Hosting
  • Facebook
    Widgets

Illegal Pete's's Email Address Formats

Illegal Pete's uses at least 1 format(s):
Illegal Pete's Email FormatsExamplePercentage
FLast@illegalpetes.comJDoe@illegalpetes.com
73%
First@illegalpetes.comJohn@illegalpetes.com
22%
FirstLast@illegalpetes.comJohnDoe@illegalpetes.com
3%
F.Last@illegalpetes.comJ.Doe@illegalpetes.com
2%

Frequently Asked Questions

Where is Illegal Pete's's headquarters located?

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Illegal Pete's's main headquarters is located at 1124 13th St, Boulder, CO 80302, US. The company has employees across 2 continents, including North AmericaEurope.

What is Illegal Pete's's phone number?

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You can contact Illegal Pete's's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Illegal Pete's's official website and social media links?

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Illegal Pete's's official website is illegalpetes.com and has social profiles on LinkedIn.

How much revenue does Illegal Pete's generate?

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As of October 2025, Illegal Pete's's annual revenue is estimated to be $2M.

What is Illegal Pete's's SIC code NAICS code?

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Illegal Pete's's SIC code is 5812 - Eating Places NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Illegal Pete's have currently?

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As of October 2025, Illegal Pete's has approximately 201 employees across 2 continents, including North AmericaEurope. Key team members include Chief Financial Officer: J. M.Chief Financial Officer: C. H.Chief Of Staff: R. J.. Explore Illegal Pete's's employee directory with LeadIQ.

What industry does Illegal Pete's belong to?

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Illegal Pete's operates in the Restaurants industry.

What technology does Illegal Pete's use?

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Illegal Pete's's tech stack includes Facebook PixelCart FunctionalityMicrosoft PublisherApple iCloud MailModernizrVercelGoDaddyFacebook.

What is Illegal Pete's's email format?

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Illegal Pete's's email format typically follows the pattern of FLast@illegalpetes.com. Find more Illegal Pete's email formats with LeadIQ.

When was Illegal Pete's founded?

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Illegal Pete's was founded in 1995.
Illegal Pete's

Illegal Pete's

RestaurantsUnited States201-500 Employees

WE CELEBRATE HUMANITY. WE CELEBRATE INDIVIDUALITY. WE CELEBRATE RELATIONSHIPS AND CONNECTIONS. AND MOST IMPORTANTLY WE CELEBRATE EVERY HUMAN’S NEED FOR TASTY FOOD, STIFF DRINKS AND GOOD TIMES. WELL, MAYBE IT’S NOT A NEED, BUT IT’S CERTAINLY A WANT. EITHER WAY, IT’S OUR DESIRE TO MAKE EACH ILLEGAL PETE’S LOCATION THE KIND OF PLACE WHERE YOU CAN GO TO CELEBRATE MORE WITH OTHER HUMANS.

When you ask Illegal Pete’s founder Pete Turner why he first opened a restaurant in 1995, he remembers his main goal: “I wanted to create a fun and energetic atmosphere with music playing, employees having fun, and I wanted to include our customers in the fun.”

Armed with a degree from CU, Pete started the original Illegal Pete’s on The Hill in Boulder, bringing Mission-style burritos to a bustling college neighborhood. Inspired by the name of a bar in a novel, he chose “Illegal Pete's” to convey the unique, counter-cultural atmosphere he wanted to foster.

It was also a personal choice: “The name resonated with me for the obvious reason that my name is Pete, but of equal importance, it was my father’s name. He was also a bit of a good-natured hell-raiser in his day, and he was my moral support during the months leading to opening and the two years of operation up to his death in August 1997.”

Over 20 years, Illegal Pete’s has expanded from that original location on The Hill to include 8 restaurants up and down Colorado’s front range and, in 2015, Pete brought Illegal Pete’s to Tucson, Arizona. 

The pairing of fast, healthy food with a vibrant cultural atmosphere remains the core of the Illegal Pete’s experience. Not just a restaurant & bar, each location is also a music venue and hangout. You’ll see a lot of diversity at Pete’s, from the diners to the employees to the playlist jamming from the speakers. At Illegal Pete’s it’s about meeting the masses where their interests lie, and our ever-changing formula enables us to achieve this. As we say at Illegal Pete’s:The More.The Merrier.

Section iconCompany Overview

Headquarters
1124 13th St, Boulder, CO 80302, US
Phone number
SIC Code
5812 - Eating Places
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
1995
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Illegal Pete's's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Illegal Pete's's revenue is estimated to be in the range of $10M$25M

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