imaware

Wellness and Fitness ServicesTexas, United States11-50 Employees

imaware is a small- to mid-sized wellness and fitness services company based in Austin, Texas. It provides a diagnostic platform with biomarker capabilities that supports tailored testing solutions and personalized data for partner organizations, enabling the creation of new panels and scalable health insights. The company combines scientific expertise with platform technology to facilitate both consumer health programs and enterprise testing initiatives.

Its customers are wellness and healthcare stakeholders seeking accessible, remote, or at-home testing capabilities to inform health decisions. The business has pursued strategic moves in the past, including a 2023 acquisition of Binx Health's at-home consumer testing business and a partnership with Trinity Biotech to power at-home and remote testing programs. In January 2026, imaware announced the launch of a nationwide Mobile Phlebotomy Network to bring clinical-grade blood collection directly to patients.

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