Natural Growth Focus Impact Group Brokerage specializes in helping natural brands differentiate and grow at natural retailers with national coverage and deep penetration into independents and co-ops. This positions them as a strong partner for brands seeking scalable shelf presence and targeted market access. Sales opportunity: engage natural brands aiming to expand national reach and optimize in store execution through a dedicated, specialist network.

Integrated Expansion Acosta's recent acquisitions of CROSSMARK and Product Connections, along with international expansion, create a larger, more integrated retail services platform. This signals rising demand for partners capable of operating across regions, retailer formats, and service lines. Sales opportunity: position as the natural channel specialist who can leverage the expanded network to support brands across geographies and channels.

Sustainability Insights The Clean Label Insights Study demonstrates growing shopper interest in clean label attributes and regulatory considerations. This creates demand for credible sustainability storytelling and compliant claims for natural brands. Sales opportunity: offer data-driven guidance on labeling, ingredients, and regulatory alignment to help brands differentiate responsibly.

Digital Enablement The firm leverages modern technology including HubSpot and ServiceNow, alongside security credentials and digital content tools, indicating the ability to run CRM-based campaigns, automation, and high-quality content production at scale. Sales opportunity: propose joint go-to-market programs that accelerate digital commerce, retailer e-commerce enablement, and efficient program execution for natural brands.

Shelf Growth Momentum Impact Group’s core value proposition focuses on growing share of shelf and converting customers at natural retailers, backed by national reach and local connectivity. Market trends point to impulse buying and online as well as in-store opportunities even in an inflationary environment. Sales opportunity: offer category management, promotions, and in-store optimization services to boost shelf presence and capture impulse buys, especially for brands expanding into independents and co-ops.