Market Leadership IMSI Design is a leading player in retail CAD and home design software, offering a strong alternative to AutoCAD LT with over 15 million products sold since 1988, indicating a well-established customer base and high product recognition.

Innovation & Updates The company demonstrates ongoing product innovation with recent launches of TurboLux and continuous updates like TurboCAD Service Packs, showing a commitment to enhancing user experience and maintaining competitive edge.

Growing Product Ecosystem With an expanding portfolio that includes TurboCAD, DesignCAD, TurboFloorPlan, and mobile applications, IMSI Design offers multiple entry points for cross-selling and upselling to existing customers across different segments.

Revenue & Market Potential Generating between $250 million and $500 million in revenue with a sizable workforce of 51 to 200 employees, IMSI Design presents significant growth opportunities within the CAD and design software markets, especially as infrastructure and design projects increase.

Technology & Engagement Utilizing a range of web development tools and analytics, IMSI Design indicates a focus on digital engagement and improving customer experience, which can be leveraged to expand licensing, subscriptions, and cloud-based services.