INCRMNTAL Employee Directory

Software DevelopmentTel Aviv, Israel11-50 Employees

INCRMNTAL is a Tel Aviv-based software company that offers an AI-driven incrementality measurement platform designed to assess the true impact of marketing activities on key performance indicators. The platform emphasizes privacy by not using user-level data, while operating continuously to provide real-time insights without interrupting campaigns or requiring experiments. The solution is intended for marketers across various industries who manage both online and offline campaigns, enabling them to evaluate the effectiveness of their advertising budgets. Since its founding in 2020, INCRMNTAL has worked with a range of customers, including Hopper, eToro, Binance, Autoscout24, Huuuge Games, and SEGA, to quantify the incremental value of different marketing efforts. A recent development noted in industry coverage is a potential acquisition discussion involving Smartly.io Group, signaling continued activity and evolving positioning within the marketing measurement landscape.

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