Privacy-centric proof INCRMNTAL offers an AI-driven incrementality measurement platform that does not rely on user-level data, which can be positioned to potential clients as a privacy-friendly alternative to traditional attribution methods, appealing to brands with strict data governance needs.

Cross-channel value The platform measures true incremental impact across online and offline marketing activities, enabling sales teams to demonstrate ROI for multi-channel campaigns to advertisers investing in diverse channels.

Real-time insights With continuous measurement and real-time insights, there is an opportunity to pitch faster decision-making capabilities to marketers running time-sensitive campaigns, reducing wasted spend.

Industry traction Notable customers across gaming, fintech, and e-commerce (e.g., Hopper, eToro, Binance, SEGA) suggest strong use-case versatility; these logos can be leveraged in outreach to similar sectors and growth-stage brands.

Strategic partnerships Recent and potential acquisition interest from Smartly.io and existing collaborations with Roku indicate a favorable exit or integration trajectory, which can be framed as a strategic opportunity for partners looking to expand measurement capabilities.