Privacy Driven Growth TargetAdvertisers seeking privacy-centric measurement can be a primary audience for INCRMNTAL, since the platform delivers incrementality insights without relying on user-level data. Sales conversations can emphasize compliance, trust, and suitability for regulated or privacy-conscious industries.

Real-time Incrementality Position the solution as real-time or near real-time measurement across online and offline channels, appealing to marketing teams needing timely optimization signals without interrupting campaigns.

Cross Platform Impact Highlight INCRMNTAL’s ability to quantify the true incremental value across diverse channels (including CTV, online ads, and offline touchpoints), which aligns with advertisers running multi-channel or omnichannel strategies.

Strategic Partnerships Leverage existing or potential partnerships including Roku and other tech/platform ecosystems to open co-sell opportunities and joint marketing initiatives, expanding reach into media buyers and platform-native advertisers.

Growth Traction Leverage recent funding history and notable customers to build credibility with mid-market to growing enterprises; target marketing teams in verticals represented by current customers (gaming, fintech, travel, and e-commerce) for expansion and upsell.