Prominent network IBA operates a large national bannered store network across Australia and New Zealand with over 1,800 tier one banners, presenting a broad platform for promotions, co-branded campaigns, and cross-store sales opportunities.

Buying power leverage Leverage IBA’s national buying power and marketing support to negotiate better terms, volume incentives, and recurring promotional programs that can boost basket sizes for supplier partners.

Local focus Emphasize locally tailored ranges and shopper-focused programs aligned with IBA’s emphasis on convenient, neighborhood stores to maximize relevance and conversion in different markets.

Liquor and beverage focus With strong exposure through The Bottle-O, Porters Liquor, IGA Liquor, and related banners, target beverage categories, exclusive offers, and liquor-specific promotions to capture a larger share of wallet.

Growth through expansion Recent activity signals potential for channel expansion into new retail formats and regions, offering opportunities to partner on store openings, renovations, and localized campaigns that drive incremental revenue.