Strategic Sourcing Metcash is expanding leadership in strategic sourcing with a new General Manager of Strategic Sourcing appointed in 2026, signaling enhanced procurement capabilities and potential for stronger private-label programs, co-op promotions, and favorable supplier terms that sales teams can leverage to negotiate better SKUs and promotions.

Channel Expansion IBA connects over 1,800 tier one bannered stores across Australia and New Zealand, presenting numerous opportunities for new product introductions, exclusive promotions, and cross-banner campaigns to drive higher shelf visibility and branch-level sell-through.

Digital & AI Enablement Metcash is investing in AI-powered commerce initiatives (Sorted, AI-enabled search, Coveo integration) and SAP-based B2B eCommerce, offering a tech-forward path for streamlined ordering, personalized promotions, and enhanced data insights to tailor pitches and optimize category assortments.

Industry Recognition Participation in 2026 Food Supplier of the Year Awards and ongoing supplier partnerships indicate a performance-driven ecosystem, enabling sales teams to position premium or high-performing SKUs with trust signals and established performance narratives.

Growth Investment Ongoing asset investments in improvements, equipment, and systems suggest a continuous improvement mindset and potential opportunities to upsell efficiency-enhancing solutions, packaging, or cold chain capabilities that align with store modernization and assortment optimization.