Insights

Extensive Product Range Dan Murphy's offers the largest liquor selection in Australia, including over 4000 wines, craft and imported beers, ciders, and spirits, providing ample cross-selling opportunities for related premium or niche beverage products.

Innovative Store Concepts The launch of future-focused store formats positions Dan Murphy's to enhance customer experience and operational efficiency, creating potential for upselling and personalized merchandising strategies.

Strong Market Presence With over 170 stores across Australia and significant revenue across its retail group, the company has a broad footprint, enabling targeted regional promotions and loyalty programs to increase customer engagement.

Technology Adoption Utilization of advanced tech stacks like AWS, CDNjs, and UI frameworks suggests a digital-savvy approach, opening avenues for innovative marketing, e-commerce solutions, and mobile engagement to boost online sales.

Industry Collaboration As part of the Endeavour Group, Dan Murphy’s can leverage shared resources and strategic partnerships for joint marketing initiatives, new product offerings, and expanded distribution channels to grow sales further.

Dan Murphy's Tech Stack

Dan Murphy's uses 8 technology products and services including Amazon Web Services, cdnjs, LottieFiles, and more. Explore Dan Murphy's's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • cdnjs
    Content Delivery Network
  • LottieFiles
    Design
  • Element UI
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • Branch
    Marketing Automation
  • Priority Hints
    Performance
  • Bootstrap
    UI Frameworks

Dan Murphy's's Email Address Formats

Dan Murphy's uses at least 1 format(s):
Dan Murphy's Email FormatsExamplePercentage
First.Last@danmurphys.com.auJohn.Doe@danmurphys.com.au
49%
FLast@danmurphys.com.auJDoe@danmurphys.com.au
2%
First.Last@danmurphys.com.auJohn.Doe@danmurphys.com.au
49%

Frequently Asked Questions

Where is Dan Murphy's's headquarters located?

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Dan Murphy's's main headquarters is located at Melbourne, AU. The company has employees across 6 continents, including OceaniaNorth AmericaEurope.

What is Dan Murphy's's official website and social media links?

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Dan Murphy's's official website is danmurphys.com.au and has social profiles on LinkedIn.

How much revenue does Dan Murphy's generate?

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As of October 2025, Dan Murphy's's annual revenue is estimated to be $5B.

What is Dan Murphy's's NAICS code?

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Dan Murphy's's NAICS code is 3121 - Beverage Manufacturing.

How many employees does Dan Murphy's have currently?

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As of October 2025, Dan Murphy's has approximately 2.5K employees across 6 continents, including OceaniaNorth AmericaEurope. Key team members include Head Of Brand Marketing And Content: M. B.Head Of Marketing (growth & New Propositions): P. P.Head Of Retail Marketing & Planning: S. M.. Explore Dan Murphy's's employee directory with LeadIQ.

What industry does Dan Murphy's belong to?

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Dan Murphy's operates in the Beverage Manufacturing industry.

What technology does Dan Murphy's use?

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Dan Murphy's's tech stack includes Amazon Web ServicescdnjsLottieFilesElement UIjQuery UIBranchPriority HintsBootstrap.

What is Dan Murphy's's email format?

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Dan Murphy's's email format typically follows the pattern of First.Last@danmurphys.com.au. Find more Dan Murphy's email formats with LeadIQ.
Dan Murphy's

Dan Murphy's

Beverage ManufacturingMelbourne, Australia1001-5000 Employees

We are together creators

We're big, but part of something much bigger. Dan Murphy's is one of a number of brilliant retail businesses like BWS, ALH Hotels, Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We're serious about having a good time - creating a safe, inclusive and fun place to work. We're all about creating a more sociable future - for our customers and each other.

The Daniel Francis Murphy story:

In 1952 a bright young man by the name of Daniel Francis Murphy was working in a liquor store owned and run by his father Timothy Murphy. Dan looked around one day and decided: I can run this better than my father. So he did, setting up a store only a few hundred meters away.

Dan immediately began doing things differently. He bought in bulk and sourced many of his wines directly from overseas. He wrote stories and reviews about his wines, he held social functions and started a wine club. Dan Murphy’s retail concept was simple: offer the most extensive range at the lowest prices possible; add a passionate enthusiasm for what you sell; and you’ve got an unbeatable offer.

That's the Dan Murphy tradition that continues today in over 170 stores around Australia.

If you have never been to a Dan Murphy’s store, you are in for a rewarding experience. Simply, you will find the largest liquor range in Australia. Over 4000 different wines, local, imported, old and rare... we cater for all tastes. We also have a huge range of craft and imported beers, cider and spirits.

Section iconCompany Overview

Headquarters
Melbourne, AU
NAICS Code
3121 - Beverage Manufacturing
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Dan Murphy's's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Dan Murphy's's revenue is estimated to be in the range of $100M$250M

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