Insights

Expansive Product Range Dan Murphy's offers over 4000 different wines, a huge range of craft and imported beers, cider, and spirits. This extensive product range provides ample opportunities to upsell and cross-sell to customers looking for variety and quality.

Future-Focused Store Concept The recent launch of a future-focused store concept by Dan Murphy's presents a unique sales opportunity. This concept, set to be rolled out across the network, can attract new customers and enhance the shopping experience, potentially leading to increased sales.

Tech-Driven Customer Engagement Dan Murphy's utilizes a variety of advanced technologies like Facebook Pixel, Oracle BlueKai, and RichRelevance. Leveraging these tech tools for targeted marketing, personalization, and customer insights can drive sales growth through enhanced engagement and tailored offerings.

Strategic Sourcing and Bulk Buying From its inception, Dan Murphy's has focused on bulk buying and sourcing wines directly from overseas. This strategic approach allows for competitive pricing and unique product offerings that can be leveraged in sales strategies to attract price-conscious and discerning customers.

Part of Endeavour Group Ecosystem As part of Endeavour Group, Dan Murphy's collaborates with other retail businesses like BWS and ALH Hotels. This ecosystem presents opportunities for partnerships, promotions, and synergies that can drive sales growth and increase market share within the beverage industry.

Dan Murphy's Tech Stack

Dan Murphy's uses 8 technology products and services including Facebook Pixel, Oracle BlueKai, Cloudflare, and more. Explore Dan Murphy's's tech stack below.

  • Facebook Pixel
    Analytics
  • Oracle BlueKai
    Big Data Processing
  • Cloudflare
    Content Management System
  • RequireJS
    Javascript Frameworks
  • Amazon ALB
    Load Balancers
  • Google
    Miscellaneous
  • RichRelevance
    Personalization
  • Video.js
    Video Players

Dan Murphy's's Email Address Formats

Dan Murphy's uses at least 1 format(s):
Dan Murphy's Email FormatsExamplePercentage
first.last@danmurphys.com.auJohn.Doe@danmurphys.com.au
49%
flast@danmurphys.com.auJDoe@danmurphys.com.au
1%
first.middle@danmurphys.com.auJohn.Michael@danmurphys.com.au
1%
first.last@danmurphys.com.auJohn.Doe@danmurphys.com.au
49%

Frequently Asked Questions

Where is Dan Murphy's's headquarters located?

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Dan Murphy's's main headquarters is located at Melbourne, AU. The company has employees across 6 continents, including OceaniaNorth AmericaEurope.

What is Dan Murphy's's official website and social media links?

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Dan Murphy's's official website is danmurphys.com.au and has social profiles on LinkedIn.

How much revenue does Dan Murphy's generate?

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As of June 2024, Dan Murphy's's annual revenue reached $501B.

What is Dan Murphy's's NAICS code?

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Dan Murphy's's NAICS code is 3121 - Beverage Manufacturing.

How many employees does Dan Murphy's have currently?

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As of June 2024, Dan Murphy's has approximately 2.4K employees across 6 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Technology Officer: A. S.Chief Taster: W. N.Chief Operator Online: M. P.. Explore Dan Murphy's's employee directory with LeadIQ.

What industry does Dan Murphy's belong to?

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Dan Murphy's operates in the Beverage Manufacturing industry.

What technology does Dan Murphy's use?

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Dan Murphy's's tech stack includes Facebook PixelOracle BlueKaiCloudflareRequireJSAmazon ALBGoogleRichRelevanceVideo.js.

What is Dan Murphy's's email format?

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Dan Murphy's's email format typically follows the pattern of . Find more Dan Murphy's email formats with LeadIQ.
Dan Murphy's

Dan Murphy's

Beverage ManufacturingMelbourne, Australia5001-10000 Employees

We are together creators

We're big, but part of something much bigger. Dan Murphy's is one of a number of brilliant retail businesses like BWS, ALH Hotels, Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We're serious about having a good time - creating a safe, inclusive and fun place to work. We're all about creating a more sociable future - for our customers and each other.

The Daniel Francis Murphy story:

In 1952 a bright young man by the name of Daniel Francis Murphy was working in a liquor store owned and run by his father Timothy Murphy. Dan looked around one day and decided: I can run this better than my father. So he did, setting up a store only a few hundred meters away.

Dan immediately began doing things differently. He bought in bulk and sourced many of his wines directly from overseas. He wrote stories and reviews about his wines, he held social functions and started a wine club. Dan Murphy’s retail concept was simple: offer the most extensive range at the lowest prices possible; add a passionate enthusiasm for what you sell; and you’ve got an unbeatable offer.

That's the Dan Murphy tradition that continues today in over 170 stores around Australia.

If you have never been to a Dan Murphy’s store, you are in for a rewarding experience. Simply, you will find the largest liquor range in Australia. Over 4000 different wines, local, imported, old and rare... we cater for all tastes. We also have a huge range of craft and imported beers, cider and spirits.

Section iconCompany Overview

Headquarters
Melbourne, AU
NAICS Code
3121 - Beverage Manufacturing
Employees
5001-10000

Section iconFunding & Financials

  • $1B

    Dan Murphy's's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    Dan Murphy's's revenue is in the range of $1B

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