Insights

Strong Market Presence With over 1400 stores nationwide and a workforce exceeding 9000 employees, BWS has established itself as the largest drinks retailer in Australia, providing extensive opportunities to offer tailored product offerings and targeted marketing campaigns across diverse regions.

Customer-Centric Approach BWS’s emphasis on local communities and personalized product selections suggests an openness to solutions that enhance customer engagement and loyalty, such as localized promotions or digital loyalty programs.

Digital Engagement The company's adoption of advanced tech tools like Adobe Tag Manager and Microsoft ASP.NET indicates a focus on digital marketing and e-commerce capabilities, creating opportunities to introduce new digital campaign management or analytics solutions.

Growth and Expansion Potential As a mid-sized player with revenues between $250M and $500M, BWS may seek strategic partnerships to accelerate growth, diversify its product range, or strengthen its market share through innovative retail technology or supply chain enhancements.

Competitive Landscape Given the competitive environment with major players like Woolworths and Coles, there are opportunities to differentiate through improved customer experience, loyalty programs, or targeted marketing strategies that capitalize on BWS’s local and convenient positioning.

BWS Tech Stack

BWS uses 8 technology products and services including Bing Ads, Oracle Infinity, core-js, and more. Explore BWS's tech stack below.

  • Bing Ads
    Advertising Networks
  • Oracle Infinity
    Analytics
  • core-js
    Javascript Libraries
  • Branch
    Marketing Automation
  • TypeScript
    Programming Languages
  • Adobe Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks
  • Microsoft ASP.NET
    Web Frameworks

Media & News

BWS's Email Address Formats

BWS uses at least 1 format(s):
BWS Email FormatsExamplePercentage
First.Last@bws.com.auJohn.Doe@bws.com.au
50%
First.Last@bws.com.auJohn.Doe@bws.com.au
50%

Frequently Asked Questions

Where is BWS's headquarters located?

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BWS's main headquarters is located at Sydney, AU. The company has employees across 6 continents, including OceaniaNorth AmericaAsia.

What is BWS's stock symbol?

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BWS is a publicly traded company; the company's stock symbol is BWSN.

What is BWS's official website and social media links?

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BWS's official website is bws.com.au and has social profiles on LinkedIn.

What is BWS's NAICS code?

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BWS's NAICS code is 44-45 - Retail Trade.

How many employees does BWS have currently?

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As of October 2025, BWS has approximately 5K employees across 6 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: E. K.Chief Executive Officer: K. S.Chief Executive Officer: R. P.. Explore BWS's employee directory with LeadIQ.

What industry does BWS belong to?

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BWS operates in the Retail industry.

What technology does BWS use?

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BWS's tech stack includes Bing AdsOracle Infinitycore-jsBranchTypeScriptAdobe Tag ManagerBootstrapMicrosoft ASP.NET.

What is BWS's email format?

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BWS's email format typically follows the pattern of First.Last@bws.com.au. Find more BWS email formats with LeadIQ.

When was BWS founded?

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BWS was founded in 2001.
BWS

BWS

RetailSydney, Australia5001-10000 Employees

Since 2001, BWS has grown from being the local bottle shop, to become the largest and most convenient drinks retailer in Australia. There is over 1400 stores across every state and territory in the country. We employ over 9000 team members who work across a variety of roles. 

At BWS, we want to be the unboring bottleshop and create a place where all Aussies belong and we only have three rules:

We bring the vibes
We invite everyone in
We do drinks your way 

We know that our customers see us as their local bottle shop too, so we stop at nothing to make sure we offer a great tailored range that meets the needs of our local communities we serve. After all, we started as a local neighbourhood bottle shop back in 2001 in the Sydney suburb of Cabramatta, so keeping things 'local' is familiar territory for us!

We make sure our teams come first so they can put customers first, and we back this up by a genuine commitment to industry best practice training and development.

Section iconCompany Overview

Headquarters
Sydney, AU
Website
bws.com.au
Stock Symbol
BWSN
NAICS Code
44-45 - Retail Trade
Founded
2001
Employees
5001-10000

Section iconMedia & News

Section iconFunding & Financials

  • $250M$500M

    BWS's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    BWS's revenue is estimated to be in the range of $250M$500M

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