Insights

Strong Market Presence BWS is the largest and most convenient drinks retailer in Australia with over 1400 stores nationwide, representing significant opportunities for cross-promotional and regional marketing initiatives.

Digital Engagement The company's adoption of a comprehensive tech stack including Adobe Tag Manager, Oracle Infinity, and TypeScript indicates an openness to digital marketing and personalized customer experiences, ideal for targeted advertising solutions.

Customer-Centric Focus With a clear emphasis on community involvement and local store tailoring, there is potential to offer localized promotional campaigns or loyalty programs that deepen customer engagement and increase store traffic.

Resource Allocation Employing over 9000 team members suggests opportunities for BWS to integrate employee engagement and training software, enhancing staff productivity and customer service across a large retail network.

Market Expansion Opportunities Given their position in the retail industry, BWS could benefit from partnerships in supply chain optimization or digital inventory management to support their growth and maintain their market dominance against competitors like Woolworths and Coles.

BWS Tech Stack

BWS uses 8 technology products and services including DoubleClick Floodlight, Cloudflare Web Optimizations, Video.js, and more. Explore BWS's tech stack below.

  • DoubleClick Floodlight
    Advertising
  • Cloudflare Web Optimizations
    Analytics
  • Video.js
    Javascript Libraries
  • Australia Post
    Logistics
  • TypeScript
    Programming Languages
  • Miro
    Team Collaboration
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics

Media & News

BWS's Email Address Formats

BWS uses at least 1 format(s):
BWS Email FormatsExamplePercentage
First.Last@bws.com.auJohn.Doe@bws.com.au
100%

Frequently Asked Questions

Where is BWS's headquarters located?

Minus sign iconPlus sign icon
BWS's main headquarters is located at Sydney, New South Wales Australia. The company has employees across 6 continents, including OceaniaNorth AmericaAsia.

What is BWS's stock symbol?

Minus sign iconPlus sign icon
BWS is a publicly traded company; the company's stock symbol is BWSN.

What is BWS's official website and social media links?

Minus sign iconPlus sign icon
BWS's official website is bws.com.au and has social profiles on LinkedIn.

What is BWS's NAICS code?

Minus sign iconPlus sign icon
BWS's NAICS code is 44-45 - Retail Trade.

How many employees does BWS have currently?

Minus sign iconPlus sign icon
As of June 2026, BWS has approximately 3.2K employees across 6 continents, including OceaniaNorth AmericaAsia. Key team members include Ceo: D. H.Ceo: W. B.Ceo: M. H.. Explore BWS's employee directory with LeadIQ.

What industry does BWS belong to?

Minus sign iconPlus sign icon
BWS operates in the Retail industry.

What technology does BWS use?

Minus sign iconPlus sign icon
BWS's tech stack includes DoubleClick FloodlightCloudflare Web OptimizationsVideo.jsAustralia PostTypeScriptMiroBootstrapGoogle Analytics.

What is BWS's email format?

Minus sign iconPlus sign icon
BWS's email format typically follows the pattern of First.Last@bws.com.au. Find more BWS email formats with LeadIQ.

When was BWS founded?

Minus sign iconPlus sign icon
BWS was founded in 2001.

BWS

RetailNew South Wales, Australia1001-5000 Employees

Since 2001, BWS has grown from being the local bottle shop, to become the largest and most convenient drinks retailer in Australia. There is over 1400 stores across every state and territory in the country. We employ over 9000 team members who work across a variety of roles. 

At BWS, we want to be the unboring bottleshop and create a place where all Aussies belong and we only have three rules:

We bring the vibes
We invite everyone in
We do drinks your way 

We know that our customers see us as their local bottle shop too, so we stop at nothing to make sure we offer a great tailored range that meets the needs of our local communities we serve. After all, we started as a local neighbourhood bottle shop back in 2001 in the Sydney suburb of Cabramatta, so keeping things 'local' is familiar territory for us!

We make sure our teams come first so they can put customers first, and we back this up by a genuine commitment to industry best practice training and development.

Section iconCompany Overview

Headquarters
Sydney, New South Wales Australia
Website
bws.com.au
Stock Symbol
BWSN
NAICS Code
44-45 - Retail Trade
Founded
2001
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $250M$500M

    BWS's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    BWS's revenue is estimated to be in the range of $250M$500M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

ยฉ LeadIQ, Inc. All rights reserved.