Insights

Unified Data Connect Indicative uniquely connects directly to cloud data warehouses, enabling cross-source product analytics for product managers, growth marketers, and data analysts. The platform ingests websites, mobile apps, marketing automation, and CRM data with no code or SQL required, presenting a strong value proposition for teams seeking fast, centralized insights.

No Code Advantage The no-code design lowers IT barriers and makes Indicative attractive to mid-market and SMB teams upgrading from spreadsheets, opening opportunities to expand usage within existing accounts and across new departments as analytics needs grow.

Cross Functional Targeting Product-led analytics use case targets product, marketing, and data teams, enabling onboarding, retention optimization, and data driven decisioning, with potential upsell into broader analytics and marketing tech stacks.

Strategic Investor Backing Acquisition by a growth-focused investor signals potential for accelerated go-to-market expansion, partnerships, and scale, supporting broader market reach and deployment in larger organizations.

Global Lean Scale Headquartered in New York with a satellite office on the West Coast and a globally distributed workforce, Indicative presents opportunities for channel partnerships and scalable enterprise sales as it expands beyond its current footprint.

Indicative Tech Stack

Indicative uses 8 technology products and services including Snowplow, NitroPack, Apache Airflow, and more. Explore Indicative's tech stack below.

  • Snowplow
    Analytics
  • NitroPack
    Caching
  • Apache Airflow
    Configuration Management
  • WordPress
    Content Management System
  • React
    Javascript Frameworks
  • Ruby
    Programming Languages
  • JavaScript
    Programming Languages
  • HTTP/3
    Web & Portal Technology

Media & News

Indicative's Email Address Formats

Indicative uses at least 1 format(s):
Indicative Email FormatsExamplePercentage
First.Last@indicative.comJohn.Doe@indicative.com
79%
First@indicative.comJohn@indicative.com
13%
FLast@indicative.comJDoe@indicative.com
5%
FirstL@indicative.comJohnD@indicative.com
3%

Frequently Asked Questions

What is Indicative's phone number?

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You can contact Indicative's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Indicative's official website and social media links?

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Indicative's official website is indicative.com and has social profiles on LinkedIn.

What is Indicative's NAICS code?

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Indicative's NAICS code is 5112 - Software Publishers.

How many employees does Indicative have currently?

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As of July 2026, Indicative has approximately 21 employees across 3 continents, including North AmericaEuropeAfrica. Key team members include Director: A. I.Director Of Product & Sales Engineering: E. M.Senior Manager Product: R. H.. Explore Indicative's employee directory with LeadIQ.

What industry does Indicative belong to?

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Indicative operates in the Software Development industry.

What technology does Indicative use?

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Indicative's tech stack includes SnowplowNitroPackApache AirflowWordPressReactRubyJavaScriptHTTP/3.

What is Indicative's email format?

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Indicative's email format typically follows the pattern of First.Last@indicative.com. Find more Indicative email formats with LeadIQ.

How much funding has Indicative raised to date?

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As of July 2026, Indicative has raised $2M in funding. The last funding round occurred on Oct 14, 2014 for $2M.

When was Indicative founded?

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Indicative was founded in 2013.
Indicative logo

Indicative

Software DevelopmentNew York, United States11-50 Employees

Indicative is a software development company that offers a product analytics platform. It is headquartered at 154 West 14th Street, Floor 2, New York, NY 10011, with a satellite office in Los Angeles and a globally distributed workforce. The platform connects directly to cloud data warehouses and is designed for product managers, growth marketers, and data analyst teams to convert, engage, and retain customers. It integrates data from sources such as websites, mobile apps, marketing automation platforms, and CRM systems to enable analysis without requiring coding or SQL knowledge. Indicative has 11-50 employees and maintains a website at https://indicative.com. In January 2022, Arrowroot Capital completed an acquisition of Indicative.

Section iconCompany Overview

Phone number
NAICS Code
5112 - Software Publishers
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $2M

    Indicative has raised a total of $2M of funding over 1 rounds. Their latest funding round was raised on Oct 14, 2014 in the amount of $2Mas a seed.

  • $10M$25M

    Indicative's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $2M

    Indicative has raised a total of $2M of funding over 1 rounds. Their latest funding round was raised on Oct 14, 2014 in the amount of $2Mas a seed.

  • $10M$25M

    Indicative's revenue is estimated to be in the range of $10M$25M

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