Strategic Partnerships Identify and pursue co-marketing and distribution partnerships with manufacturers like Hentzen Coatings to expand national coverage and leverage ISC America as a preferred sales channel for coating products and related technologies.

Mid market niche ISC America serves a specialized segment in window, door, and glass industries with a focused product and service mix; leverage this to upsell complementary building materials, tools, and installation supplies to mid-market contractors and fabricators.

Revenue growth With reported revenue between one and ten million, target scalable accounts in the building materials space through tiered service levels, bundled offerings, and volume discounts to drive higher order value and repeat business.

Digital enablement Utilize existing tech stack including Google Analytics and MailChimp for campaigns to optimize lead generation, measure channel performance, and nurture prospects in the window, door, and glass ecosystem.

Regional focus Capitalize on national reach with targeted regional expansion by partnering with regional coating manufacturers, distributors, and fabricators to increase coverage in key windows and glazing markets.