Infillion TrueX
Advertising ServicesCalifornia, United States11-50 Employees
Infillion TrueX operates in the advertising services sector, emphasizing engagement-based advertising for on-demand, interactive media. Its flagship engagement system centers on true[ATTENTION], designed to make impressions purposeful, views active, and outcomes transparent, with the aim of reducing waste in advertising. The approach seeks to balance viewer experience with monetization for premium publishers and measurable performance for brand advertisers. The company is headquartered in Los Angeles and New York, with additional offices in Chicago, Atlanta, and Detroit. Founded in 2007 as true[X], it has grown under the Infillion umbrella and pursued notable partnerships with Yobi to improve optimization on the open web, as well as the acquisition of Catalina Marketing.