Infinity

Software DevelopmentEngland, United Kingdom201-500 Employees

Infinity is a software development company based in London, England, that offers an AI-driven call-tracking and marketing analytics platform. The system traces interactions before, during, and after phone calls to address attribution gaps and help marketers credit the most impactful touchpoints. It also supports improved targeting through high-quality, first-party data and aims to reduce acquisition costs while boosting performance across paid search, organic search, and paid social. Security and reliability are emphasized, with ISO 27001 and PCI DSS certifications, millions of calls handled across 75 countries, and an open API plus pre-built integrations supported by Google and AWS.

Infinity serves marketers across industries, underpinned by a customer success team spanning the UK, Europe, and the USA. Reported outcomes among users include a 79% increase in conversions for Flight Centre, a 64% decrease in customer acquisition costs for Pendragon, and a 50% reduction in call-centre costs for Access Self Storage. The company positions itself as a mid-sized software developer focused on reliability and security, backed by a multi-award-winning development team and strong cloud partnerships.

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