Strategic partnerships ISSA has a history of forming strategic partnerships with industry leaders like Safal Partners LLC, Enterprise Strategy Group, and FAIR Institute Inc. Leveraging these partnerships can open doors to potential sales opportunities through collaborative initiatives and joint ventures.

Global reach With a global network of information security professionals and practitioners, ISSA offers a vast market reach for companies looking to expand their cybersecurity solutions. Leveraging ISSA's global presence can help sales teams tap into new markets and drive international growth.

Industry recognition Being recognized as a Leader in the Gartner Magic Quadrant for Security Awareness Computer-Based Training positions ISSA as a trusted authority in the cybersecurity industry. Leveraging this industry recognition can help sales teams establish credibility and attract clients seeking top-tier security solutions.

Research insights ISSA regularly conducts research and publishes reports on cybersecurity trends, such as the Cybersecurity Culture — Quantified report. Sales professionals can leverage these research insights to tailor their pitches, demonstrate thought leadership, and address key industry challenges, thereby driving sales opportunities.

Exclusive events Hosting exclusive events like the ISSA Awards Virtual Gala provides opportunities for networking, showcasing products or services, and engaging with key decision-makers in the cybersecurity space. Participating in or sponsoring such events can help sales teams nurture relationships and secure new business opportunities.