Insights

Targeted Recruiting Education Small team focused on advising families of student-athletes on recruiting, eligibility, transfers, and financial aid rules. Potential for scalable digital engagement and premium content partnerships with colleges, high schools, and athletic departments.

Expansion Potential Limited headcount suggests opportunity to upsell tools and services that automate guidance processes, such as CRM integrations, coaching dashboards, or enrollment/eligibility trackers for teams and families.

Digital Presence Active online footprint with Shopify and multiple content platforms (YouTube, LinkedIn, Google Analytics) indicates receptivity to digital marketing and paid media; potential for monetized content, courses, or subscriptions targeting families and student-athletes.

Analytics and Tracking Existing tech stack includes analytics and content delivery tools, enabling value proposition around data-driven recruiting insights, performance dashboards, and measurable ROI for partner schools and recruiting services.

Market Positioning operates in a competitive space with niche players and large associations; potential sales plays include partnerships with schools, leagues, and recruiting platforms to offer complementary advisory services or bundled solutions.

Informed Athlete Tech Stack

Informed Athlete uses 8 technology products and services including RSS, oEmbed, Shopify, and more. Explore Informed Athlete's tech stack below.

  • RSS
    Content Management System
  • oEmbed
    Dev Tools
  • Shopify
    E-commerce
  • LinkedIn
    Online Community Software
  • Pinterest
    Visual And User Generated Content Marketing
  • Jetpack
    Web Platform Extensions
  • Nginx
    Web Servers
  • Sitelinks Search Box
    Web Tools And Plugins

Informed Athlete's Email Address Formats

Informed Athlete uses at least 1 format(s):
Informed Athlete Email FormatsExamplePercentage
First@informedathlete.comJohn@informedathlete.com
100%

Frequently Asked Questions

What is Informed Athlete's official website and social media links?

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Informed Athlete's official website is informedathlete.com and has social profiles on LinkedIn.

How much revenue does Informed Athlete generate?

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As of July 2026, Informed Athlete's annual revenue is estimated to be <$1M.

What is Informed Athlete's NAICS code?

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Informed Athlete's NAICS code is 7112 - Spectator Sports.

How many employees does Informed Athlete have currently?

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As of July 2026, Informed Athlete has approximately 2 employees across 1 continents, including North America. Key team members include Co-Founder & Marketing Director: J. A.. Explore Informed Athlete's employee directory with LeadIQ.

What industry does Informed Athlete belong to?

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Informed Athlete operates in the Spectator Sports industry.

What technology does Informed Athlete use?

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Informed Athlete's tech stack includes RSSoEmbedShopifyLinkedInPinterestJetpackNginxSitelinks Search Box.

What is Informed Athlete's email format?

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Informed Athlete's email format typically follows the pattern of First@informedathlete.com. Find more Informed Athlete email formats with LeadIQ.

When was Informed Athlete founded?

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Informed Athlete was founded in 2008.
Informed Athlete logo

Informed Athlete

Spectator SportsWisconsin, United States2-10 Employees

Informed Athlete operates in the spectator sports sector as a specialized advisory service for families of high school and college student-athletes. It helps clients understand and navigate recruiting processes, academic eligibility rules, transfer policies, and financial aid regulations so decisions are made in the student’s best interests. The company is based in Middleton, Wisconsin, and comprises a small team focused on this niche.

Its primary customers are families seeking guidance through the college athletic landscape, including recruitment, eligibility and transfer considerations. In the broader sports ecosystem, the firm provides information and guidance that supports informed decision‑making amid regulatory and policy considerations.

Section iconCompany Overview

NAICS Code
7112 - Spectator Sports
Founded
2008
Employees
2-10

Section iconFunding & Financials

  • <$1M

    Informed Athlete's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • <$1M

    Informed Athlete's revenue is estimated to be in the range of <$1M

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