Privacy-Centric Data Collaboration InfoSum’s secure data clean room technology and patented non-movement of data approach present a compelling solution for organizations seeking to enhance customer data privacy while enabling cross-party data activation. This positions the company well to target industries like finance, healthcare, and retail that prioritize privacy compliance and customer trust.

Expanding Strategic Partnerships Recent collaborations with Nielsen, Samba TV, Magnite, and Amazon Highlight opportunities to engage other major media, advertising, and technology firms interested in privacy-first data solutions. These partnerships suggest a strong demand for integrated data ecosystems, which could be expanded to other data-driven marketing platforms.

Growing Market Presence With a series B funding of $80 million and a revenue range of $10 to $25 million, InfoSum is positioned for rapid growth. This financial backing and expanding client base make it an attractive prospect for enterprise clients looking for advanced data collaboration capabilities, particularly those already working with WPP or similar large agencies.

Technology Integrations InfoSum’s recent integrations with Amazon Ads and GroupM demonstrate its capability to enhance first-party data activation in digital advertising platforms. This opens avenues to prospect other digital ad giants and tech companies seeking secure, scalable data activation solutions that align with modern privacy regulations.

Global Reach and Market Opportunity With offices across the US, UK, Europe, and Australia, along with a diverse client network, InfoSum is well-positioned to target multinational corporations seeking consistent data privacy solutions across geographies. Expanding outreach to industries with complex data governance requirements could unlock new sales channels.