Insights

Growing Wellness Focus InnoNature operates in the rapidly expanding wellness and fitness market, focusing on holistic, natural products that appeal to health-conscious consumers seeking self-care solutions. This presents a sales opportunity to partner with health food stores, wellness centers, and e-commerce platforms targeting premium, natural product segments.

Sustainability Commitment The company's strong emphasis on sustainability, including carbon offset initiatives with ClimatePartner and cruelty-free certifications, aligns well with environmentally conscious brands and retailers looking to strengthen their ethical sourcing and sustainability credentials.

Product Expansion Potential InnoNature's diverse product range from supplements to natural cosmetics creates opportunities for cross-selling, private label collaborations, and distribution expansion into health boutiques, beauty outlets, and online marketplaces that cater to a holistic lifestyle.

Targeted Niche Audience With a clear focus on vegan, cruelty-free, and certified products, there is potential to target niche markets such as vegetarian, vegan, and eco-friendly consumers through targeted marketing, affiliate programs, and partnerships with like-minded brands.

Relatively Modest Revenue Although the company's revenue ranges from $1M to $10M, there is low market penetration compared to major competitors, signaling opportunities for strategic partnerships and channel development to increase sales volume and market share in the natural health and beauty segment.

InnoNature Tech Stack

Media & News

InnoNature's Email Address Formats

InnoNature uses at least 2 format(s):
InnoNature Email FormatsExamplePercentage
First@innonature.euJohn@innonature.eu
93%
Last@innonature.euDoe@innonature.eu
7%

Frequently Asked Questions

What is InnoNature's official website and social media links?

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InnoNature's official website is innonature.me and has social profiles on LinkedIn.

What is InnoNature's NAICS code?

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InnoNature's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does InnoNature have currently?

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As of December 2025, InnoNature has approximately 61 employees across 1 continents, including Europe. Key team members include Ceo At Innonature: S. M.Chief Marketing Officer: O. P.Chief Marketing Officer: D. A.. Explore InnoNature's employee directory with LeadIQ.

What industry does InnoNature belong to?

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InnoNature operates in the Wellness and Fitness Services industry.

What is InnoNature's email format?

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InnoNature's email format typically follows the pattern of First@innonature.eu. Find more InnoNature email formats with LeadIQ.

When was InnoNature founded?

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InnoNature was founded in 2016.

InnoNature

Wellness and Fitness ServicesHamburg, Germany51-200 Employees

Natural - Holistic - Pure 🌱✨

InnoNature was launched in 2016 by our founding couple Julia and Gil Lang. For health reasons, the two turned their lifestyle upside down and focused on a balanced diet, a positive mindset and regular exercise in everyday life. The small range of natural, high-dose and effective products to support holistic well-being at that time gave them the idea for InnoNature. 

It all started with nutritional supplements. With a clear vision and a great team of experts, we have since expanded the range to include superfoods, latte blends, teas, kids products and natural cosmetics.

The key facts at a glance:

✨Natural: Our products are full of natural, vegan ingredients that serve the body holistically - without burdening it! The Peta-certified products contain pure active ingredients for an everyday life full of energy.

✨Holistic: Holistic well-being comes from within. This approach plays an important role at InnoNature and is firmly anchored in our company philosophy. Thus, we believe that an interplay of inside and outside is important in order to support one's own body in the best possible way. Holistic well-being goes hand in hand with consideration for people, animals and the environment. Therefore, we also have PETA, the Welthungerhilfe and the Dobbertin Monastery as our firm partnerships. Thus, each product sold provides a school meal or soap for children in Africa (Burundi).

✨Pure: We have every batch of our products tested by an independent laboratory and, in the same way, all our natural cosmetic products are tested by Dermatest® for their skin compatibility. In addition, we do not use any artificial additives or sweeteners in our products.

✨Sustainability: Product development is in our own hands. We officially cooperate with ClimatePartner to offset our emissions and we never tire of constantly developing, because the topic is very close to our hearts.

✨Teamwork makes the dream work

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2016
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    InnoNature's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    InnoNature's revenue is estimated to be in the range of $1M$10M

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