Niche Innovation Focus Target CINOs and in-house or third party meeting planners with a clear value proposition around designing and facilitating innovation-centric meetings, training, and collaboration to drive culture of innovation within organizations.

Small Firm Advantage Leverage agility and personalized service as a small team (2-10 employees) to offer bespoke innovation workshops, experiential events, and end-to-end meeting administration, appealing to mid-market firms seeking customized experiences.

Full-Service Offering Position as a one-stop partner for Innovation Meeting Design, Innovation Training, Design Thinking for CX, technology selection, and facilitation, enabling upsell into incentives, travel design, and destination sourcing for comprehensive programs.

Tech & Experience Highlight use of immersive, experiential formats and innovation technology facilitation to differentiate from traditional events, while showcasing capability to integrate tech tools and measurement that demonstrate ROI of innovation initiatives.

Growth Playbook Capitalize on references to expanding cultures of innovation in organizations and proximity to C-suite roles by offering case-ready proposals for enterprise accounts, leveraging partnerships with incentives and travel programs to broaden contract values.