Product Expansion Opportunities Innovus Pharmaceuticals has a history of launching over-the-counter products across various therapeutic areas, including nasal sprays, pain relievers, and urinary health strips. There is potential to expand their product portfolio in in-demand categories such as dermatology, allergy relief, and diabetic neuropathy treatments, offering upselling and cross-selling possibilities.

Geographic Market Growth The company has successfully launched products in Canada, indicating an openness to international expansion. Targeted outreach to Canadian and other North American retail and healthcare channels could capitalize on this momentum, increasing distribution opportunities for existing and new formulations.

Health and Wellness Trends With a focus on consumer health solutions for allergy, oral health, and urinary health, Innovus is positioned within growing wellness markets. Partnerships with retail chains or pharmacy chains focused on OTC remedies could offer additional sales channels for their current and future product lines.

Technology and Digital Engagement The company's adoption of online marketing tools and digital payment solutions demonstrates a readiness to leverage e-commerce and digital marketing channels. Developing targeted digital campaigns and online storefronts could unlock direct-to-consumer sales streams and broaden their reach.

Funding for Innovation With over $3 million in funding and a modest revenue base, Innovus has opportunities to invest in product研发 and marketing initiatives to accelerate growth. Partnering with investors or channel partners with complementary distribution strength could help scale their marketing efforts and expand market penetration.