Insights

Digital Transformation The Vitamin Shoppe is actively evolving into a more digitally connected and customer-centric wellness platform, with leadership changes in marketing and growth and a focus on enhancing online and in-store customer experiences.

Retail Expansion Recent and planned store openings, including a new location in Saratoga Springs, Utah, indicate ongoing physical expansion that creates more touchpoints for cross-selling, loyalty programs, and in-store health services.

Leadership Momentum Upcoming leadership appointments in marketing and merchandising signal a potential acceleration in merchant-led strategies, partnerships, and brand positioning that can open doors for new supplier collaborations and co-branded campaigns.

Tech Stack Leverage Utilization of cloud, analytics, and ad platforms (Looker, AWS, Microsoft Advertising, Reddit Ads) suggests readiness for targeted promotions, personalized offers, and data-driven product assortment optimization to boost cross-sell and basket size.

Strategic Partnerships Strong emphasis on product development, brand partnerships, and health expertise (virtual nutritionists, Health Enthusiasts) presents opportunities for exclusive SKUs, wellness programs, and sponsored content with vendors.

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The Vitamin Shoppe Tech Stack

The Vitamin Shoppe uses 8 technology products and services including Microsoft Advertising, Reddit Ads, Looker, and more. Explore The Vitamin Shoppe's tech stack below.

Microsoft Advertising
Advertising
Reddit Ads
Advertising
Looker
Analytics
Amazon Web Services
Cloud Hosting
CrowdStrike
Endpoint Protection
Microsoft Active Directory
Identity And Access Management
Mautic
Marketing Automation
Adobe Creative Suite
Visualisation Software

Media & News

The Vitamin Shoppe's Email Address Formats

The Vitamin Shoppe uses at least 4 email formats:

The Vitamin Shoppe Email Formats	Example	Percentage
First.Last@vitaminshoppe.com	John.Doe@vitaminshoppe.com	82%
FLast@vitaminshoppe.com	JDoe@vitaminshoppe.com	15%
FirstLast@vitaminshoppe.com	JohnDoe@vitaminshoppe.com	2%
LastF@vitaminshoppe.com	DoeJ@vitaminshoppe.com	1%

Frequently Asked Questions

What is The Vitamin Shoppe's phone number?

You can contact The Vitamin Shoppe's main corporate office by phone at

+1-800-223-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Vitamin Shoppe's official website and social media links?

The Vitamin Shoppe's official website is vitaminshoppe.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does The Vitamin Shoppe generate?

As of August 2026, The Vitamin Shoppe's annual revenue is estimated to be $1B - $10B.

What is The Vitamin Shoppe's NAICS code?

The Vitamin Shoppe's NAICS code is 44-45 - Retail Trade.

How many employees does The Vitamin Shoppe have currently?

As of August 2026, The Vitamin Shoppe has approximately 3.6K employees across 5 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer And Founder: B. L., Chief Executive Officer: S. O. and Chief Executive Officer: T. A. Explore The Vitamin Shoppe's employee directory with LeadIQ.

What industry does The Vitamin Shoppe belong to?

The Vitamin Shoppe operates in the Retail industry.

What technology does The Vitamin Shoppe use?

The Vitamin Shoppe's tech stack includes Microsoft Advertising, Reddit Ads, Looker, Amazon Web Services, CrowdStrike, Microsoft Active Directory, Mautic and Adobe Creative Suite.

What is The Vitamin Shoppe's email format?

The Vitamin Shoppe's email format typically follows the pattern of First.Last@vitaminshoppe.com. Find more The Vitamin Shoppe email formats with LeadIQ.

When was The Vitamin Shoppe founded?

The Vitamin Shoppe was founded in 1977.

The Vitamin Shoppe

Q: What is The Vitamin Shoppe's official website and social media links?

The Vitamin Shoppe's official website is vitaminshoppe.com. The Vitamin Shoppe has social profiles on LinkedIn.

Q: How many employees does The Vitamin Shoppe have currently?

The Vitamin Shoppe has approximately 3.6K employees.

Q: What technology does The Vitamin Shoppe use?

The Vitamin Shoppe's tech stack includes NIST Cybersecurity Framework, Facebook, Criteo, Snowflake, VMware.

Q: What is The Vitamin Shoppe's NAICS code?

The Vitamin Shoppe's NAICS code is 44-45 (Retail Trade).

RetailNew Jersey, United States1001-5000 Employees

The Vitamin Shoppe is a retail company headquartered in Secaucus, New Jersey, founded in 1977 with a focus on vitamins and related wellness products. It operates through multiple channels, including more than 780 stores across the United States, as well as online platforms such as VitaminShoppe.com and the VShoppe mobile app. The product range includes vitamins, supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and related wellness items. The company employs between 1,001 and 5,000 people and provides in-store Health Enthusiasts and virtual nutritionists to support customers. Recent 2026 activity includes in-house same-day delivery nationwide, the launch of an awards program named The Suppies, the opening of an Innovation Store at 157 East 86th Street in the Upper East Side of New York City, and expansion with a new location in the United Kingdom.