Insights

Omni-channel Growth The Vitamin Shoppe operates across both physical stores and digital platforms (VShoppe app and website) with a nationwide footprint of over 780 stores, presenting multiple touchpoints for cross-channel sales, loyalty programs, and data-driven upsell opportunities.

Expansion & Innovation Frequent new initiatives such as in-house same-day delivery, Innovation Store concepts, and the annual The Suppies awards indicate a willingness to experiment and scale new formats and services that can host exclusive product lines, partnerships, or limited-time offers.

Entertainment Partnerships Recent collaboration with Warner Bros. to feature DC superheroes on performance supplements suggests opportunities to co-brand or license character-themed products, seasonal campaigns, and bundled SKUs to drive trial and impulse purchases.

In-house Programs Launch of The Suppies awards and an in-house delivery capability demonstrates a focus on community engagement, supplier differentiation, and potential channels for preferred vendor partnerships, exclusive launches, and enhanced margins.

Tech & Data Readiness Existing technology stack (iCIMS, Tableau, New Relic, etc.) and emphasis on omnichannel operations indicate readiness for data-driven sales initiatives, personalized marketing, and targeted outreach based on consumer behavior analytics.

Similar companies to The Vitamin Shoppe

The Vitamin Shoppe Tech Stack

The Vitamin Shoppe uses 8 technology products and services including iCIMS, Tableau, Akamai, and more. Explore The Vitamin Shoppe's tech stack below.

iCIMS
Applicant Tracking Systems
Tableau
Business Intelligence
Akamai
Content Delivery Network
Amazon
E-commerce
Klarna Checkout
Payment Processing
New Relic
Real User Monitoring
Centrify
Security
Sitelinks Search Box
Web Tools And Plugins

Media & News

The Vitamin Shoppe's Email Address Formats

The Vitamin Shoppe uses at least 1 format(s):

The Vitamin Shoppe Email Formats	Example	Percentage
First.Last@vitaminshoppe.com	John.Doe@vitaminshoppe.com	82%
FLast@vitaminshoppe.com	JDoe@vitaminshoppe.com	15%
FirstLast@vitaminshoppe.com	JohnDoe@vitaminshoppe.com	2%
LastF@vitaminshoppe.com	DoeJ@vitaminshoppe.com	1%

Frequently Asked Questions

What is The Vitamin Shoppe's phone number?

You can contact The Vitamin Shoppe's main corporate office by phone at

+1-800-223-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Vitamin Shoppe's official website and social media links?

The Vitamin Shoppe's official website is vitaminshoppe.com and has social profiles on LinkedIn Crunchbase.

What is The Vitamin Shoppe's NAICS code?

The Vitamin Shoppe's NAICS code is 44-45 - Retail Trade.

How many employees does The Vitamin Shoppe have currently?

As of July 2026, The Vitamin Shoppe has approximately 3.6K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer And Founder: B. L.Chief Executive Officer: S. O.Chief Executive Officer: T. A.. Explore The Vitamin Shoppe's employee directory with LeadIQ.

What industry does The Vitamin Shoppe belong to?

The Vitamin Shoppe operates in the Retail industry.

What technology does The Vitamin Shoppe use?

The Vitamin Shoppe's tech stack includes iCIMSTableauAkamaiAmazonKlarna CheckoutNew RelicCentrifySitelinks Search Box.

What is The Vitamin Shoppe's email format?

The Vitamin Shoppe's email format typically follows the pattern of First.Last@vitaminshoppe.com. Find more The Vitamin Shoppe email formats with LeadIQ.

When was The Vitamin Shoppe founded?

The Vitamin Shoppe was founded in 1977.

The Vitamin Shoppe

Q: What is The Vitamin Shoppe's official website and social media links?

The Vitamin Shoppe's official website is vitaminshoppe.com. The Vitamin Shoppe has social profiles on LinkedIn.

Q: How many employees does The Vitamin Shoppe have currently?

The Vitamin Shoppe has approximately 3.6K employees.

Q: What technology does The Vitamin Shoppe use?

The Vitamin Shoppe's tech stack includes X-XSS-Protection, Apache HTTP Server, HSTS, Blue Yonder, Adobe Creative Suite.

Q: What is The Vitamin Shoppe's NAICS code?

The Vitamin Shoppe's NAICS code is 44-45 (Retail Trade).

RetailNew Jersey, United States1001-5000 Employees

The Vitamin Shoppe is a retail company headquartered in Secaucus, New Jersey, founded in 1977 with a focus on vitamins and related wellness products. It operates through multiple channels, including more than 780 stores across the United States, as well as online platforms such as VitaminShoppe.com and the VShoppe mobile app. The product range includes vitamins, supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and related wellness items. The company employs between 1,001 and 5,000 people and provides in-store Health Enthusiasts and virtual nutritionists to support customers. Recent 2026 activity includes in-house same-day delivery nationwide, the launch of an awards program named The Suppies, the opening of an Innovation Store at 157 East 86th Street in the Upper East Side of New York City, and expansion with a new location in the United Kingdom.