Insights

Specialized Supplement Line The Vitamin Shoppe recently launched a specialized line of supplements for individuals on GLP-1 medications for weight management. This unique offering caters to a specific target audience and presents a sales opportunity to provide tailored products for this niche market segment.

Partnerships with Nutrition Brands By partnering with sports nutrition brands like Bucked Up and RAW Nutrition, The Vitamin Shoppe expands its product portfolio and reaches a wider customer base. This collaboration opens doors for cross-selling opportunities and introduces new, innovative products to customers.

Innovative Store Concepts With the launch of store concepts featuring shop-in-shops, The Vitamin Shoppe is enhancing its retail strategy and customer experience. These innovative concepts provide a platform for showcasing a variety of products and present a potential upselling opportunity for complementary items within the same category.

Expansion of Office Spaces The Vitamin Shoppe's plan to expand its Hometown Stores footprint indicates business growth and potential market expansion. This expansion creates opportunities for setting up new retail locations, increasing brand visibility, and capturing a larger market share in the retail industry.

Omnichannel Retail Presence With over 780 stores across the country and a strong online presence through VitaminShoppe.com, The Vitamin Shoppe has established a robust omnichannel retail presence. Leveraging this multi-channel approach can drive sales by reaching customers through various touchpoints and providing a seamless shopping experience.

The Vitamin Shoppe Tech Stack

The Vitamin Shoppe uses 8 technology products and services including TrackJS, Crazy Egg, Signal, and more. Explore The Vitamin Shoppe's tech stack below.

  • TrackJS
    Analytics
  • Crazy Egg
    Analytics
  • Signal
    Communications Technology
  • Oracle Commerce
    E-commerce
  • Klarna Checkout
    Payment Processing
  • Linux
    Programming Languages
  • Bloomreach Discovery
    Search Engines
  • Apache
    Web Servers

Media & News

The Vitamin Shoppe's Email Address Formats

The Vitamin Shoppe uses at least 1 format(s):
The Vitamin Shoppe Email FormatsExamplePercentage
First.Last@vitaminshoppe.comJohn.Doe@vitaminshoppe.com
82%
FLast@vitaminshoppe.comJDoe@vitaminshoppe.com
15%
FirstLast@vitaminshoppe.comJohnDoe@vitaminshoppe.com
2%
LastF@vitaminshoppe.comDoeJ@vitaminshoppe.com
1%

Frequently Asked Questions

Where is The Vitamin Shoppe's headquarters located?

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The Vitamin Shoppe's main headquarters is located at 300 Harmon Meadow Blvd 5th Floor Secaucus, NJ 07094 US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is The Vitamin Shoppe's phone number?

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You can contact The Vitamin Shoppe's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Vitamin Shoppe's official website and social media links?

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The Vitamin Shoppe's official website is vitaminshoppe.com and has social profiles on LinkedIn.

How much revenue does The Vitamin Shoppe generate?

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As of April 2025, The Vitamin Shoppe's annual revenue reached $642M.

How many employees does The Vitamin Shoppe have currently?

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As of April 2025, The Vitamin Shoppe has approximately 3.5K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: L. W.Chief Executive Officer And Founder: B. L.Chief Executive Officer: D. H.. Explore The Vitamin Shoppe's employee directory with LeadIQ.

What industry does The Vitamin Shoppe belong to?

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The Vitamin Shoppe operates in the Retail industry.

What technology does The Vitamin Shoppe use?

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The Vitamin Shoppe's tech stack includes TrackJSCrazy EggSignalOracle CommerceKlarna CheckoutLinuxBloomreach DiscoveryApache.

What is The Vitamin Shoppe's email format?

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The Vitamin Shoppe's email format typically follows the pattern of . Find more The Vitamin Shoppe email formats with LeadIQ.

When was The Vitamin Shoppe founded?

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The Vitamin Shoppe was founded in 1977.
The Vitamin Shoppe

The Vitamin Shoppe

RetailNew Jersey, United States1001-5000 Employees

Since 1977, The Vitamin Shoppe® has been dedicated to helping you become your best self, however you define it. We’ve got vitamins, naturally—but we’re so much more!

At VitaminShoppe.com, our VShoppe app, and in over 780 stores across the country, you’ll find a huge assortment of high-quality, cutting-edge supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more. We’re always exploring fresh ways to bring you the latest trends, healthy living solutions, and trusted expertise, and our in-store Health Enthusiasts® and virtual nutritionists offer a wealth of knowledge.

We'll not only guide you on the road to your best self, but help you fuel up for the journey.

Section iconCompany Overview

Headquarters
300 Harmon Meadow Blvd 5th Floor Secaucus, NJ 07094 US
Phone number
Founded
1977
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    The Vitamin Shoppe's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    The Vitamin Shoppe's revenue is in the range of $100M$1B

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