Insights

Diverse Product Range The Vitamin Shoppe offers a comprehensive selection of supplements, natural beauty products, herbs, superfoods, and aromatherapy items, presenting multiple cross-selling opportunities across health, wellness, and beauty categories to attract a broad customer base.

Omni-channel Presence With over 780 retail stores and a strong digital presence through its website and app, The Vitamin Shoppe provides a multi-channel platform that can be leveraged to expand sales and introduce new product lines through targeted marketing and online collaborations.

Innovative Formulations Recent product launches like BodyTech Elite Creatine Beadlets and Pre-Workout MAX indicate a focus on cutting-edge, performance-enhancing supplements, creating opportunities to target fitness enthusiasts and athletes with premium, innovative offerings.

Strategic Partnerships Collaborations with brands like Ready® and GenoPalate suggest a pathway for developing co-branded products or personalized nutrition solutions, appealing to consumers seeking tailored health and wellness options.

Leadership Expansion The appointment of key executive officers in strategic roles such as Chief People Officer and Chief Strategy Officer signals a focus on organizational growth and market expansion, presenting sales opportunities through enhanced brand initiatives and targeted health campaigns.

The Vitamin Shoppe Tech Stack

The Vitamin Shoppe uses 8 technology products and services including Quantum Metric, iCIMS, Amazon Web Services, and more. Explore The Vitamin Shoppe's tech stack below.

  • Quantum Metric
    Analytics
  • iCIMS
    Applicant Tracking Systems
  • Amazon Web Services
    Cloud Hosting
  • Adobe Dynamic Media Classic
    Digital Asset Management
  • Solaris
    Operating Systems & Computing Languages
  • PHP
    Programming Languages
  • Yoast SEO
    Search Engines
  • Nginx
    Web Servers

Media & News

The Vitamin Shoppe's Email Address Formats

The Vitamin Shoppe uses at least 1 format(s):
The Vitamin Shoppe Email FormatsExamplePercentage
First.Last@vitaminshoppe.comJohn.Doe@vitaminshoppe.com
82%
FLast@vitaminshoppe.comJDoe@vitaminshoppe.com
15%
FirstLast@vitaminshoppe.comJohnDoe@vitaminshoppe.com
2%
LastF@vitaminshoppe.comDoeJ@vitaminshoppe.com
1%

Frequently Asked Questions

Where is The Vitamin Shoppe's headquarters located?

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The Vitamin Shoppe's main headquarters is located at 300 Harmon Meadow Blvd 5th Floor Secaucus, NJ 07094 US. The company has employees across 6 continents, including North AmericaAsiaSouth America.

What is The Vitamin Shoppe's phone number?

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You can contact The Vitamin Shoppe's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Vitamin Shoppe's official website and social media links?

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The Vitamin Shoppe's official website is vitaminshoppe.com and has social profiles on LinkedIn.

How much revenue does The Vitamin Shoppe generate?

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As of October 2025, The Vitamin Shoppe's annual revenue is estimated to be $642M.

What is The Vitamin Shoppe's NAICS code?

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The Vitamin Shoppe's NAICS code is 44-45 - Retail Trade.

How many employees does The Vitamin Shoppe have currently?

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As of October 2025, The Vitamin Shoppe has approximately 3.5K employees across 6 continents, including North AmericaAsiaSouth America. Key team members include Chief Executive Officer And Board Director: S. M. L.Chief Executive Officer And Founder: B. L.Chief Executive Officer: J. C.. Explore The Vitamin Shoppe's employee directory with LeadIQ.

What industry does The Vitamin Shoppe belong to?

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The Vitamin Shoppe operates in the Retail industry.

What technology does The Vitamin Shoppe use?

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The Vitamin Shoppe's tech stack includes Quantum MetriciCIMSAmazon Web ServicesAdobe Dynamic Media ClassicSolarisPHPYoast SEONginx.

What is The Vitamin Shoppe's email format?

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The Vitamin Shoppe's email format typically follows the pattern of First.Last@vitaminshoppe.com. Find more The Vitamin Shoppe email formats with LeadIQ.

When was The Vitamin Shoppe founded?

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The Vitamin Shoppe was founded in 1977.
The Vitamin Shoppe

The Vitamin Shoppe

RetailNew Jersey, United States1001-5000 Employees

Since 1977, The Vitamin Shoppe® has been dedicated to helping you become your best self, however you define it. We’ve got vitamins, naturally—but we’re so much more!

At VitaminShoppe.com, our VShoppe app, and in over 780 stores across the country, you’ll find a huge assortment of high-quality, cutting-edge supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more. We’re always exploring fresh ways to bring you the latest trends, healthy living solutions, and trusted expertise, and our in-store Health Enthusiasts® and virtual nutritionists offer a wealth of knowledge.

We'll not only guide you on the road to your best self, but help you fuel up for the journey.

Section iconCompany Overview

Headquarters
300 Harmon Meadow Blvd 5th Floor Secaucus, NJ 07094 US
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1977
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    The Vitamin Shoppe's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    The Vitamin Shoppe's revenue is estimated to be in the range of $1B$10B

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