Insights

Strategic Partnerships Inova is a leading employer services provider and the largest UKG Ready partner with a growing network of ERP and business management software integrations. This positions them to act as a bridge between HR tech and ERP systems, creating cross-sell opportunities for complementary HCM, payroll, and ERP modules.

Growth Momentum With multiple recent product launches such as Inova Leadership Hub and Inova Expense Tracking, plus recognition as Best ROI Enterprise Payroll, Inova demonstrates continued innovation and value delivery. This creates openings to upsell advanced features, premium support services, and expanded usage of the unified platform.

Acquisition Prospects UKG’s stated plan to acquire Inova signals high strategic value and potential channel shifts. Sales teams should prepare to engage clients around post-acquisition roadmaps, migration support, and the expanded suite of integrations and services that typically accompany such transitions.

Mid Market Focus Serving over 5,500 businesses and 250,000 employees across 8 time zones, Inova targets a wide mid-market base. This provides a fertile market for cross-sell of payroll, HCM, and benefits solutions to SMBs seeking scalable, cloud-based, fully unified HR platforms.

Expansion Readiness Recent partnerships and geographic coverage across U.S. time zones indicate readiness for expansion into new verticals and regions. Sales opportunities exist in industries connected to Steelhead Technologies, Pivotl, and home services, where integrated financial and HR workflows can drive efficiency and compliance.

Similar companies to Inova

Inova Tech Stack

Inova uses 8 technology products and services including HubSpot Analytics, Microsoft Clarity, HubSpot Content Hub, and more. Explore Inova's tech stack below.

Media & News

Inova's Email Address Formats

Inova uses at least 3 email formats:
Inova Email FormatsExamplePercentage
FLast@inovapayroll.comJDoe@inovapayroll.com
92%
FirstL@inovapayroll.comJohnD@inovapayroll.com
5%
First@inovapayroll.comJohn@inovapayroll.com
3%

Frequently Asked Questions

What is Inova's phone number?

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You can contact Inova's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Inova's stock symbol?

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Inova is a publicly traded company; the company's stock symbol is SVA.

What is Inova's official website and social media links?

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Inova's official website is inovapayroll.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Inova generate?

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As of August 2026, Inova's annual revenue is estimated to be $100M - $250M.

What is Inova's SIC code and NAICS code?

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Inova's SIC code is 7361 - Employment Agencies and NAICS code is 541612 - Human Resources Consulting Services.

How many employees does Inova have currently?

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As of August 2026, Inova has approximately 185 employees across 6 continents, including North America, South America and Europe. Key team members include Chief Technology Officer: D. C., President: M. B. and President Medical Staff: S. K. Explore Inova's employee directory with LeadIQ.

What industry does Inova belong to?

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Inova operates in the Human Resources Services industry.

What technology does Inova use?

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Inova's tech stack includes HubSpot Analytics, Microsoft Clarity, HubSpot Content Hub, WordPress, Zendesk, Mimecast Secure Email Gateway, WhatsApp Business and WP Engine.

What is Inova's email format?

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Inova's email format typically follows the pattern of FLast@inovapayroll.com. Find more Inova email formats with LeadIQ.

How much funding has Inova raised to date?

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As of August 2026, Inova has raised $2M in funding. The last funding round occurred on Nov 15, 2017.

When was Inova founded?

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Inova was founded in 2011.
Inova logo

Inova

Human Resources ServicesTennessee, United States51-200 Employees

Inova Payroll is a mid-sized employer services firm based in Nashville, Tennessee, that combines payroll and human capital management technology with personalized support and full-service HR outsourcing. Its cloud-based HCM platform aims to improve efficiency, accuracy, and visibility into employee data, helping employers make informed decisions and stay compliant. The company serves more than 5,500 businesses and 250,000 employees nationwide and operates eight offices across all U.S. time zones, positioning itself as a nationwide partner in HR and payroll.

As the largest UKG Ready partner, Inova emphasizes integrated relationships with ERP and business software providers to streamline reporting and improve financial accuracy. The firm is a seven-time recipient of the Inc. 5000 list, reflecting sustained growth and a broad national footprint.

Section iconCompany Overview

Phone number
SIC Code
7361 - Employment Agencies
Stock Symbol
SVA
NAICS Code
541612 - Human Resources Consulting Services
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $2M

    Inova has raised a total of $2M of funding over 4 rounds. Their latest funding round was raised on Nov 15, 2017 as a Private Equity.

  • $100M - $250M

    Inova's revenue is estimated to be in the range of $100M - $250M

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