Insights

Strong Market Niche Insightech specializes in providing critical user experience insights to digital marketing and analytics teams, addressing essential needs for website optimization and conversion rate improvement, which presents a vertical market of continuously hungry clients seeking to enhance online performance.

Innovative Feature Launches Recent product enhancements such as the Chrome Extension 1.1.4 and Rage Clicks feature demonstrate a commitment to innovation and staying ahead in real-time user behavior analysis, opening multiple upsell and cross-sell opportunities with existing clients seeking advanced diagnostic tools.

Tech Stacked for Flexibility Leverage Insightech’s use of popular analytics and development technologies like Adobe Analytics, Google, and JavaScript to position sales pitches that align with customer technical environments and highlight seamless integration potential.

Market Competition & Positioning Although smaller and with fewer employees than major competitors, Insightech’s focused offering and recent feature rollouts can be appealing to mid-sized digital teams aiming for tailored solutions, presenting a differentiation point in a crowded analytics space.

Potential Growth Opportunities With a clear focus on website conversion optimization and supporting re-platforming projects, there are significant opportunities to partner with agencies and enterprise clients undergoing digital transformations, positioning Insightech as a strategic partner for large-scale website improvements.

INSIGHTECH Tech Stack

INSIGHTECH uses 8 technology products and services including Facebook Pixel, cdnjs, React Router, and more. Explore INSIGHTECH's tech stack below.

  • Facebook Pixel
    Analytics
  • cdnjs
    Content Delivery Network
  • React Router
    Javascript Frameworks
  • HubSpot
    Marketing Automation
  • Lua
    Programming Languages
  • HTML
    Programming Languages
  • Go
    Programming Languages
  • OpenResty
    Web Servers

INSIGHTECH's Email Address Formats

INSIGHTECH uses at least 1 format(s):
INSIGHTECH Email FormatsExamplePercentage
First.Last@insightech.comJohn.Doe@insightech.com
50%
First.Last@insightech.comJohn.Doe@insightech.com
50%

Frequently Asked Questions

Where is INSIGHTECH's headquarters located?

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INSIGHTECH's main headquarters is located at Sydney, 2000 AU. The company has employees across 3 continents, including OceaniaNorth AmericaAsia.

What is INSIGHTECH's official website and social media links?

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INSIGHTECH's official website is insightech.com and has social profiles on LinkedInCrunchbase.

What is INSIGHTECH's NAICS code?

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INSIGHTECH's NAICS code is 5112 - Software Publishers.

How many employees does INSIGHTECH have currently?

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As of October 2025, INSIGHTECH has approximately 13 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer, Co-Founder: C. L.Chief Executive Officer: J. C.Co-Founder: J. G.. Explore INSIGHTECH's employee directory with LeadIQ.

What industry does INSIGHTECH belong to?

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INSIGHTECH operates in the Software Development industry.

What technology does INSIGHTECH use?

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INSIGHTECH's tech stack includes Facebook PixelcdnjsReact RouterHubSpotLuaHTMLGoOpenResty.

What is INSIGHTECH's email format?

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INSIGHTECH's email format typically follows the pattern of First.Last@insightech.com. Find more INSIGHTECH email formats with LeadIQ.

When was INSIGHTECH founded?

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INSIGHTECH was founded in 2019.
INSIGHTECH

INSIGHTECH

Software DevelopmentSydney, Australia11-50 Employees

Insightech provides digital product owners, martech and analytics teams with clear user experience insights so they can prioritise and optimise AB testing and unlock the full potential of their website conversion funnel.

With Insightech, digital teams effortlessly can discover and recreate customer issues on their website, find opportunities for improvement, prepare for and measure the success of major business projects such as website replatforming and get alerts when conversion rates change unexpectedly. 

The main benefit of Insightech is to provide clear digital experience insights, enabling businesses to understand errors and bugs at critical moments in the buying journey on their website.

By resolving these issues promptly, businesses can improve the digital experience, remove obstacles, and create a seamless purchase journey from start to finish. This leads to higher conversion rates and a better return on advertising spend (ROAS).

Our customers also use Insightech to understand how to optimise their landing pages and checkout experience for more conversions, understand sudden changes in conversion rate and provide valuable insights for full website relaunches / re-platforming projects.

Section iconCompany Overview

Headquarters
Sydney, 2000 AU
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    INSIGHTECH's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    INSIGHTECH's revenue is estimated to be in the range of $10M$25M

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