Connected TV Focus Instinctive specializes in Connected TV planning and activation, presenting an opportunity to offer unique solutions to clients looking to leverage the power of this emerging advertising channel.

Tech Stack Leverage Utilize Instinctive's tech stack, including AdRoll, Woopra, and Netlify, to align with their existing systems and streamline integration processes, enhancing value proposition during sales pitches.

Competitive Differentiation Highlight Instinctive's uniqueness against similar companies like Netsertive and Crimtan by showcasing their modern approach and tailored solutions, appealing to clients seeking innovative advertising services.

Market Expansion Potential Identify opportunities to expand Instinctive's market presence beyond its current location in New York, tapping into areas where there is demand for advanced Connected TV advertising services, potentially boosting sales growth.

Partnership Outreach Explore collaboration possibilities with companies in the ad tech industry, particularly those utilizing platforms like Segment and Google Tag Manager, to create synergistic partnerships that can drive mutual sales benefits and expand clientele.