Mid-size focused Target mid-sized commercial clients with complex risk profiles who need tailored property, casualty, marine cargo, aviation, and employee benefits solutions, leveraging ISSI’s breadth as an independent broker and risk management consultant.

Specialized offerings Position ISSI as a specialist for niche lines and high-exposure industries where traditional brokers may underperform, highlighting capabilities in marine cargo, hull and liabilities, and specialty lines to attract portfolio diversifications.

Risk advisory leverage Promote the advisory angle by offering loss exposure analysis and non-traditional risk transfer strategies, aligning with potential clients seeking proactive risk management and cost containment.

Growth partner Use the revenue range and modest employee base to pitch ISSI as a growth-minded partner for regional enterprises seeking scalable coverage and personalized service without the rigidity of larger incumbents.

Tech-enabled service Emphasize the technology stack and digital touchpoints (Squarespace, Microsoft 365, analytics presence) to reassure prospects about modern operating practices, streamlined communications, and transparent policy administration.