Market leadership IRR Chicago positions as the largest independent CRE valuation and advisory firm in the US with coast to coast coverage. Leverage their scale and nationwide reach to upsell cross-market valuation, advisory, and standardized reporting services to multi-market clients.

Unbiased credibility Independence and third-party status reduce conflicts of interest, a strong differentiator when pursuing clients seeking objective valuations and unbiased opinions. Position solutions around governance, risk management, and compliance-focused engagements.

Data and tech edge Proprietary analytics, valuation tools, and standardized reporting offer efficiency and consistency. Sales opportunities exist in offering enhanced reporting, automation, and scalable frameworks for large portfolios and ongoing valuation cycles.

Content leadership Regular CRE trend reports and market viewpoints (Viewpoint reports) demonstrate thought leadership and ongoing client engagement. Use these assets to initiate conversations, upsell advisory services, and renewals tied to market intelligence deliverables.

Expansion signals Historical office expansions and leadership appointments indicate growth and regional appetite. Target expanding markets and offices with add-on valuation and counseling services, including new market entry support and portfolio benchmarking for clients expanding footprints.