Telehealth Growth As a small mental health clinic with multiple service delivery channels, there is a clear opportunity to upsell HIPAA-compliant telehealth, integrated scheduling, patient portal, and billing solutions to streamline operations and support growth.

Local Growth Located in Madison with a lean team, the practice could expand through local partnerships (universities, community centers) and targeted local SEO. Offering referral programs and outreach packages can increase patient acquisition without large upfront marketing spend.

Directory Strategy Although the practice appears to have basic web tech, improving presence in therapy directories and online booking platforms can boost patient leads. A targeted listing and review strategy, coupled with Google Maps optimization, could improve visibility against larger peers.

Tech Modernization Current stack shows marketing and frontend tools but no mention of HIPAA-compliant EHR or secure telehealth. Recommending secure, integrated software and security assessments can reduce risk and improve patient trust while enabling scalable care.

Revenue Growth With revenue in the lower mid-range, there is merit in bundled technology packages (telehealth, scheduling, invoicing) and affordable analytics services to improve efficiency and demonstrate clear ROI to a lean team.