Strategic partnerships IRL has a track record of collaborating with major game franchises such as Assassin’s Creed and Ubisoft, indicating openness to licensing deals, co-branded smart collectibles, and cross-promotional opportunities that can be leveraged to pitch joint product lines or exclusive NFT-driven experiences.

Co-reality platform The company is building an integral co-reality platform that blends digital collectibles, physical interaction, and gaming needs. This presents a pathway to upsell to publishers and brands seeking immersive, NFT-enabled experiences and physical-digital tie-ins for loyalty programs, events, and limited-edition drops.

Niche market traction With a focus on smart collectibles, 3D printing, and metadata-driven experiences within the gaming ecosystem, IRL fits the interests of tech-forward consumers and gaming enthusiasts. This suggests opportunities for targeted campaigns to high-value collectors and fans through limited runs and premium bundles.

Revenue readiness Reported revenue in the low to mid seven figures and a small employee base indicate agility and potential for scalable partnerships. Sales conversations can emphasize scalable collaboration models, licensing, and turnkey production for small to mid-market brands seeking rapid time-to-market.

Expansion via franchises Previous and ongoing engagements around Assassin’s Creed and other Ubisoft properties show clear appetite for franchise-based initiatives. This signals potential for new IP partnerships, exclusive digital-physical drops, and co-developed collectibles with similar entertainment franchises.