Industrial Market Leadership Varjo's high-fidelity mixed reality headsets are trusted by over 25% of Fortune 100 companies and leading defense organizations, indicating a strong presence in top-tier industrial, defense, and aerospace sectors. There's a significant opportunity to target large enterprises seeking cutting-edge immersive solutions for training, design, and research applications.

Defense and Security Expansion Recent launches of military-grade XR-4 Series and targeted R&D initiatives with substantial government funding demonstrate Varjo's focus on defense and security markets. Sales efforts can focus on expanding partnerships with government agencies and defense contractors looking for secure, realistic training environments.

Innovative R&D Investments With a €44 million R&D program and recent product enhancements, Varjo is actively advancing its mixed reality capabilities. Engaging clients in collaborative research or adopting these new technologies can present upsell opportunities for highly immersive, secure applications across various industries.

Medical and Diagnostic Focus Varjo's development of diagnostic tools using eye-tracking technology in partnership with healthcare companies highlights a niche in medical research and early diagnosis solutions. There is potential to explore partnerships with healthcare providers and medical device firms interested in high-precision VR-based diagnostics.

Upscaling Through Subscriptions The company's MR subscription service with advanced 3D reconstruction capabilities suggests opportunities to promote scalable, high-fidelity training and industrial applications. Business development can focus on organizations looking for flexible, ongoing immersive training solutions that improve efficiency and reduce costs.