Boutique scale IMS is a small, focused advertising services firm led by Merri Grace McLeroy with 2-10 employees, indicating high-touch, personalized service potential for premium, retainer-based marketing consulting engagements.

Multi-channel expertise The four-step marketing framework Plan Create Implement Evaluate and the emphasis on multi-channel strategies suggest opportunities to upsell integrated marketing services, including strategy, execution, and performance measurement for clients seeking cohesive campaigns.

Leadership leverage Founder-led consulting and a track record as author and professor create a strong value proposition for engagements around thought leadership content, strategic advisory retainers, and executive-level marketing consultations.

Tech optimization Current tech stack includes analytics and web tools (Snowplow, Google Analytics, Weebly) with standard development tools; there is potential to offer advanced analytics, data-driven attribution, and platform modernization services to enhance client ROI.

Growth runway Revenue range indicates significant scale-up potential; prospects with mid-market budgets could be approached for expanded services, partnerships, and cross-sell opportunities to match competitors’ mid-market capabilities.