Niche market Despite a small team, Intelligentics specializes in B2B and B2C research, presenting a focused opportunity to upsell rigorous survey and interview-based insights to mid-market firms seeking customer and employee intelligence.

Growth potential With nearly 40 years in operation and revenue in the mid single digits, there is potential to scale services through packaged offerings (e.g., quarterly employee and customer pulse surveys) to expand revenue per client.

Data capability Tech stack includes MySQL and Microsoft 365, suggesting opportunities to modernize data pipelines, automate reporting, and deliver dashboards for faster time-to-insight to clients.

Client success focus A client-centric approach focused on customer, employee, and partner insights aligns with expanding advisory services, implementation support, and action-oriented consulting to drive measurable business outcomes.

Competitive positioning Operating in a market with large integrators, Intelligentics can differentiate by offering personalized, high-touch research with longstanding client relationships, enabling targeted cross-sell of premium qualitative methods to existing clients.