Identity & Fraud Interac is partnering with Incode Technologies to enhance Interac Verified with advanced identity security and fraud prevention. This creates opportunities to offer complementary identity verification, fraud analytics, biometric checks and device based risk scoring to Interac’s network of nearly 300 financial institutions and high growth fintechs such as Koho. Target banks and PSPs looking to strengthen Know Your Customer and anti fraud controls for digital payments. Propose a joint go to market that bundles Interac Verified with third party identity and risk services.

Fintech Onboarding The Koho integration and related network expansion show growing appetite among fintechs to join Interac e-Transfer and related services. This signals a need for scalable API access, developer tooling and rapid onboarding. Sales motion: target challenger banks and PSPs desiring direct network access; offer API first onboarding, ready to use onboarding packages and co branded marketing to accelerate fintech growth in Canada.

Partnership Strategy Interac has expanded through partnerships with National Bank of Canada, Grey, NXNE and other joint marketing efforts. This demonstrates a strategy to monetize payments through non traditional channels like events and corporate partnerships. Opportunity: pitch white label or co branded payment experiences for venues, festivals and corporate programs; propose enterprise grade event payments and settlement workflows for clients in media, entertainment and retail verticals.

Trust & Reputation Interac is recognized as the number one most reputable financial services brand in Canada, a strong differentiator for large institutions. Use this trust to pursue enterprise deals requiring high standards for security, privacy and interoperability. Sales angles: provide robust security and compliance features, service level agreements and seamless integration with legacy systems for banks and large corporations seeking reliable digital payment rails and identity services.

Network Momentum With nearly 300 connected institutions and Canadians using Interac products around 18 million times per day, there is substantial cross-sell potential for expanded services across the network. Target opportunities include expanding Interac Verified across more banks and PSPs, extending Interac e-Transfer reach to additional PSPs, and offering event and payments solutions for large scale networks such as venues, universities and retail partners. Recommend an account based plan focusing on mid to large financial institutions and top fintechs expanding in Canada.